Pertaining to its huge scope of application, molded rubber products have found an intrinsic demand in drinking water infrastructure development projects throughout India that the government has undertaken. Apart from it, the industry receives boost from a number of usages in various sectors like medical, automobile, piping and fittings and several other civil and industrial applications that include tyre and non-tyre products like seals, gaskets, profiles, etc.
Customers in this industry are becoming more knowledgeable and stringent in their approach, focusing more upon the quality of systems rather than the product, and, through knowledge-sharing, are demanding solutions for a plethora of challenges, all at competitive prices. Therefore, it is important for the players in this industry to align their services with the end goals of the customers besides being consistent about the quality.
Shree BalajiPolytech Products is a company working in molded rubber products manufacturing market for over 15years. According to the company director Vishal Bagaria, “Our focus is on
the drinking water and sewage industry where nearly 95% of our offerings are for valves, pipes and fittings of various types, such as DI, CI, HDPE-DWC, RCC Concrete and others.” Hence, the company is a large stakeholder in the drinking water projects all over India. The company has traversed a long way since 2003 through inducing innovation and quality check at every step. It has decent export portfolio to countries such as UAE, Bhutan and Singapore.
Under the able leadership and guidance of the company founder Pawan Bagaria, SBPPPL has always maintained transparency while working with the customers. The company proposes its customers to understand the systems and processes before getting into service terms. Vishal believes this helps the client companies develop confidence about their products. He says, “Traceability and transparency are the pillars of the trust between us.”
The company has been doing continued innovation and technology adoption in their facilities to develop world class products. Pawan Bagaria adds, “For starters, we have a well-equipped laboratory in-house, for testing of our products right from the raw material stage to the final stage.” Besides, the company chooses their workforce with high precision on qualification and skill-set that has caused them to have a quest for constantly improving through learning.
The management of Shree Balaji ensures to work with the team instead of just instructing them to complete a task. Vishal mentions on this note, “In the process, we address several challenges; we ensure that every individual is aligned with the bigger picture.”
The customer service also makes Shree Balaji stand out in its performance. In words of Vishal Bagaria, “My father and I personally look into customer feedback and take things from there. Further, as we are a small unit, inter-departmental communication is clearer and free from elaborate hierarchy.” This is the major internal strength of the organization.
Meeting customer requirements with innovations
Shree Balaji depends a lot on their technologists and vendors for acquiring knowledge about new market offerings. Pawan states, “Since, rubber chemistry is very dynamic, we walk on a tightrope to balance our continuous customer requirements with innovations in our existing product.” Their products like pipe seals and gaskets projects huge opportunity in future with developing sewage and drinking water infrastructure both in India and abroad.