Samsung Precision: Leveraging Four Decades Of Experience To Design Innovative Furniture Fittings

Akash Rathi

Managing Director

Akash Rathi

Managing Director

India has the second-largest population and the fastest growing economy in the world. The rise in middle-class disposable income has resulted in a surge in demand for modular furniture across all industries. As the furniture fittings sector is the backbone of the furniture industry, it has entered a development phase and is expected to grow steadily in the foreseeable future. Modular furniture has grown into more than just a utility item; it has become a way of life. While customers in India are price sensitive, that does not mean they want to buy a low-quality or low-cost product.

They want high-quality goods at an affordable price. Customers prefer to touch and feel a product before purchasing it. Customers are also unsure of what they want to buy, which products would fulfill their wants, and among other aspects due to the market still being largely unstructured. As a result, in our industry, pre-sale and post-sale services are critical. This is where Samsung Precision robustly positioned itself to address all the aforementioned constraints and aims at selling the experience not the product.

To meet the touch and feel needs of its consumers, Samsung Precision has two experience centers in Delhi and NCR. In addition, other facilities are set to launch in other states. With headquarters in Incheon, Seoul, South Korea, the company has been in the furniture fitting sector since 1979 and has a presence in 50 countries on six continents. Samsung Precision possesses 27 Korean patents with five more in the

works as well as 14 international patents. In addition, it has 14 trademarks and 26 self-created designs.

“We offer a wide range of meticulously engineered & cost-effective products certified as per international & Indian standards. We have a wide range of products suitable for each segment like Runner system - Ball bearing Slides, Damping Ball bearing slides, Part extension silent Under Rail & Full Extension silent under Rail, Kitchen Drawer System, IREX boxes, Hana Boxes, OSJANG - Wardrobe accessories, Kitchen Accessories - Baekum & KUM series, among others,” speaks Akash Rathi, Managing Director at Samsung Precision with its brand IREX in India.

“We focus on service at every step and provide free design service, just before a client buys our product. Right from the quantity of materials to customizability, everything is done according to client requirements and expectations. After a customer buys the product, if the carpenter cannot install the product, we will provide installation support. In-house trained technicians will visit the site to guide you through the proper installation of the purchased product,” Akash adds.

Samsung Precision possesses 27 Korean patents with five more in the works as well as 14 international patents
Akash Rathi //Managing Director

Samsung Precision also has a significant division which is associated with OEMs. These OEMs purchase furniture fittings in order to manufacture modular kitchens, wardrobes, and pedestals, among other things in their factories. They can use Samsung Precision's technologically advanced products and re-fit them into their modular furniture at the client's location. As a company, Samsung Precision aspires to make a significant contribution to the industry which is why it has always been committed to developing best-in-class products and providing prompt services. All products are designed and manufactured in accordance with high quality standards recognised by ISO 9001, FIRA, LGA, KSA, and the United States Testing Company, among others.

“The cutting edge that we are focusing on is teamwork and building trust with all stakeholders that includes leading architectural designers and engineers to create functionality and more practical products. We also study and simulate complex usage situations in various consumer scenarios around the world to develop products that meet specific needs,” concludes Akash.

As India has a huge potential, Samsung Precision wants its products, systems and solutions to make its channel partners, OEMs, and end consumers life easier. The company is consistently working towards becoming the top three players in the industry.