The auto industry in India is booming, driven by the growing demand for new vehicles among the middle-class population. This demand is particularly impacting the domestic vehicle brands which have demonstrated great calibre recently regarding the production of superior quality vehicles with advanced features—achieved through the integration of high-quality auto components. Nevertheless, the aftermarket for these components is still flooded with fake components that risk vehicular safety and performance. To address these looming threats in the market affecting the OEs as well as the aftermarket, Niterra India PVT. LTD. has emerged as a trusted partner supplying auto components made from high-quality Japanese technology that ensures the safety of the vehicles as well as passengers.
Tech Upgraded Auto Components
Niterra India (formerly known as NGK Spark Plugs India) manufactures a wide range of auto components primarily under its two flagship brands NGK and NTK. The company holds a distinctive position in the market, particularly as a leading manufacturer of ignition parts and sensor parts, including oxygen sensors and knock sensors. The company manufactures Japanese technology spark plugs, glow plugs, sensors, and other components that enhance vehicle functioning and performance.
Known for its quality of products, Niterra India has been a preferred fitment choice for some of the biggest OEs within the Indian and global automobile sectors across the 2-wheeler, 3-wheeler, 4-wheeler, and small engine segments.
The company’s focus on its Japanese technology has been the driving force behind this prominence as it offers tremendous benefits like improved mileage, long life, reduced maintenance costs, and efficient fuel consumption—thereby contributing much less to the already high air pollution—thereby conserving the environment.
As environmental conservation plays a crucial role in the firm’s operations, the company also takes pride in manufacturing parts that are sustainable in nature. “Niterra India always strives to offer products that contribute to the realization of a sustainable society. Under both our flagship brands- NGK and NTK, we have always offered automotive solutions that are sustainable in nature and provide business growth opportunities to our esteemed partners.
Our endeavour is that any product we launch should be of high quality & provides premium user experiences to the customers
For instance, our latest offering, NTK Clutch plate, is made of highly recyclable Aluminum ADC-12 which contributes to safeguarding the environment. We are very conscious of the fact that it is our responsibility to only offer products that do not damage the environment. Our endeavour is that any product we launch should be of high quality and provides premium user experiences to the customers,” says Sudipto Kumar Sanyal, Senior Vice President of Sales and Marketing.
Having established a strong foothold within the sensors and ignition parts niches, the company has also diversified its offerings by launching the NTK Clutch plates—marking an entrance into the transmission parts segment. Made of ADC-12 Alloy, these clutch plates by Niterra offer superior strength and a riding experience, propelling the brand to the top, yet again.
Moreover, Niterra India has a dedicated technical team for support services with a Pan- India presence that caters to queries on products, technology, and applications. The company also conducts technical education for its customers across India throughout the year.
Next Phase
Niterra India has undertaken several strategic moves to align with its future development goals, including its name change and venturing into a new segment. During the next few quarters, the company will set foot in many new segments as well with its high-quality products for both 2-wheeler and 4-wheeler segments in the Indian after-market. As a brand known for exceptional quality, strength, and superiority of technological expertise, Niterra India is bound to remain at the top of its game and at the top of the industry in the coming years.
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