T here is a renewed surge in the Indian sheet metal component market today. World events have given an opportunity to India to prove itself as a reliable source of supply, and it has delivered by supplying quality products across the globe. There is still a lot of scope for improvement, but opportunities are definitely abundant. Associated Commercial Enterprises (ACE) is an example of one company that has positioned itself as a name to be reckoned with in this industry. ACE is a certified company specializing in sheet metal fabrication for all types of industrial requirements in light and medium categories. The company’s area of competence includes manufacture of items like Canopies, Base frames, Panels, Control Cabinets, Structures, and various other sheet metal components.
ACE is a leading company in the metal component market with its proven track record of more than 40 years catering to a number of leading MNCs. “We employ the latest equipment and automation in all spheres of our work in order to give a good quality product. Our aim is to continually supply products with the idea that quality should always come first”, says Ashok Sharma, COO at ACE The
company’s investment has consistently been pushed towards re-upgrading the technology and equipment within the plant.This keeps ACE right at the centre of delivering high quality standards. “We have a young and dynamic team of engineers and supervisors. We try to give them opportunities to prove themselves regardless of their designation”, adds Sharma. The company has a flexible organizational structure that encourages growth and offers opportunity to all employees.
Growth Amidst Uncertainities ACE was founded in 1980, by R.N. Sharma, who had just completed a seven-year short service commission in the Indian Navy. It took him 40 laborious years to bring this company to the position it is in today. Aided by his two sons, Ashok Sharma and Ajit Sharma, who together now have a combined experience of 25 years in the industry, the three ensured that company growth was always prioritized. This shaped the core identity of ACE and has stood the test of time.
"There are challenges in any industry but it’s hard to put into words just how many times we’ve been at roadblocks or seemingly dead ends. We’ve lost, taken hits, and started again with worn out tools”, says Ajit Sharma, CFO. Amidst the pandemic, which was particularly challenging for MSMEs, ACE was one company who was able to support their agricultural sector customers with supplies. The company has faced a multitude of challenges over the years, but have always managed to endure.
“We Employ The Latest Equipment And Automation In All Spheres Of Our Work In Order To Give A Good Quality Product”
The vision for ACE is in setting up a larger facility, as part of their expansion plans where they will be able to process twice their current capacity. It is out to prove that India can meet global quality standards. The team at ACE focuses on long-term business relations where customer growth and success is just as important as their own. “Relationships in business is what brought us this far, and it’s the only thing that can continue to take us forward in the future”, concludes Ashok.
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