India has a rich heritage of indigenous sciences like Ayurveda, that have played a pivotal role in shaping the Indian lifestyle for a large part of the nation’s history. Even today, ayurvedic practices are followed to some extent. However, the influence and proliferation of modern sciences and western mindset has pushed Ayurveda to the backseat, often pushing the modern generations to cast a shadow of doubt over ancient wisdom and principles of wellbeing. The challenges are further heightened by companies claiming to sell ayurvedic products, but utilizing non-standardized extracts and synthetic chemicals instead of pure herbs, which impacts user experience adversely.
To remedy these challenges, and help unveil the true potential and potency of Ayurveda and expose it to a global audience, Mohit Sardana, a prominent entrepreneur, laid the foundation for Asli Ayurveda. The market faces challenges like non-standardized ingredients and misleading claims, which Asli Ayurveda addresses through transparency and authentic formulations.
Venture Into Ayurveda
A successful entrepreneur, Mohit Sardana started his career post completion of his education, foraying into direct sales and network marketing (multi-level marketing), soon becoming the highest paid professional, growing into a highly reputed national chairman for the direct sales committee. He refined his skills handling his family business and managing his own office based in New Jersey, USA.
Leading a successful life as a coveted professional who was regularly invited on the All India Radio and other platforms for public speaking, giving lectures and talks, and featured in magazines, Mohit has achieved the pinnacle of success in his career, becoming a captain of the industry.
Growing up in a religious environment, Mohit was immersed in spiritual wisdom from an early age. He viewed success as divine grace and embraced failures as lessons in surrender and growth, shaping his journey with unwavering faith. This core belief ignited a profound desire to build a life and career that allowed him to walk hand-in-hand with the divine.
Seeking deeper spiritual fulfillment, Mohit embarked on a quest, learning from Gurus, saints, and scholars, yet none could truly quench his thirst for a holistic understanding of spirituality, until he encountered Sadhguru Jaggi Vasudev. Under Sadhguru’s guidance, he found a path that resonated deeply with his soul, blending spiritual wisdom with the ancient science of Ayurveda. This alignment of spirituality and holistic well-being became the foundation of Asli Ayurveda, a brand that embodies purity, authenticity, and the profound power of nature’s healing.
“I founded Asli Ayurveda with the vision to serve humanity with Ayurveda-based, cutting-edge, and cost-effective nutraceuticals, health, and body needs. We don’t just manufacture products, we deliver the essence of Ayurveda, nurturing health, beauty, and vitality with the timeless wisdom of our ancestors. My journey in yoga and spirituality has shaped Asli Ayurveda’s foundation, which embodies a commitment to purity, innovation, and creating a balance between nature and humanity”, shares Mohit Sardana, Founder, Asli Ayurveda.
In a short span, the firm has gained recognition as a Government-approved startup, and has been accredited with certifications like NPOP, ZED Gold, and others that validate its commitment to quality and sustainability.
Infrastructural Excellence
Determined to provide authentic ayurvedic products, manufactured sustainably, and address the root cause of health issues, Mohit sought contract manufacturers to formulate and manufacture the products, using select ingredients and optimal manufacturing practices aligned with the principles of Ayurveda. The Ayurvedic market often lacks adherence to traditional methods and authenticity, creating gaps in consumer trust.
Dismayed, he decided to establish a state-of-the-art fully consecrated area facility of over 1 lac sq ft, energized with Vedic mantras and equipped with a temple within the campus to foster a sanctified production environment. The facility is designed in compliance with global regulatory standards like WHO-GMP, FSSAI, AYUSH, and ISO, where authenticity can be guaranteed.
Today, the company offers one-stop solutions for private brands and intellectuals seeking partnerships in Ayurveda, herbal cosmetics, and nutraceuticals. It provides contract manufacturing capabilities, comprehensive customization solutions in formulations and packaging, making the products equally attractive and authentic. Asli Ayurveda collaborates with policymakers, researchers, and global brands to elevate Ayurveda’s role in contemporary wellness solutions. The firm offers end-to-end manufacturing solutions for classical Ayurvedic medicines like Vatis, Tailams, and Kwathas, along with modern formulations like capsules, syrups, and food supplements. Every formulation is inspired by ancient texts like Charaka Samhita and rigorously tested in R&D labs to ensure efficacy and safety. Additionally, the company integrates sustainability into every step of its value chain, from organic herb cultivation to eco-conscious packaging solutions.
“At Asli Ayurveda, every formulation embodies harmony, offering holistic solutions for modern lifestyles. Our nutraceuticals are designed to prevent, cure, and nourish the body from within, creating a foundation for lifelong wellness. With our Ayurvedic medicines, we bring to the world authentic formulations that heal, rejuvenate, and nurture, staying true to the purity of tradition”, adds Mohit.
The company prioritizes ethical contract manufacturing, caters to global pharmaceutical giants, D2C brands, and ethical marketing companies. It has defined SOPs in place comprising batch manufacturing records, batch production records, and batch packing records, creating transparency, traceability, and accountability that propels every worker to follow vigilance. AI-driven quality checks, blockchain integration for supply chain transparency, and R&D labs further bolster the firm’s solutions. It integrates cutting-edge technology to ensure traceability from farm to shelf, setting a new standard in ethical manufacturing.
Additionally, to ensure quality consistency even when scaling production, the company has established robust systems to ensure optimal quality at every stage of production and packaging. Advanced HVAC systems, R&D laboratories, and an in-house team of experienced scientists ensure quality and innovation in every product. The manufacturing facilities follow authentic ayurvedic preparation techniques, while also featuring state-of-the-art equipment for meticulous production, quality inspections, and packaging solutions.
Future Roadmap
In a short span, Asli Ayurveda has made significant strides towards establishing a global footprint, and developed the capability to produce over 20 million units monthly across diverse formulations and formats. The global Ayurvedic market is projected to grow at a CAGR of 16 percent by 2030, presenting immense opportunities for authentic brands like Asli Ayurveda.
Asli Ayurveda is on a mission to create value in the Ayurvedic ecosystem through authenticity, sustainability, and innovation
Consequently, the firm is striving to attain a leading position in the US and European markets that do not recognize Ayurveda as an authentic system of medications and supplements. The firm is expanding its global footprint, overcoming regulatory barriers to position Ayurveda as a trusted solution for preventive health, beauty, and nutrition worldwide.
The team plans to focus on collaborating with the government to raise the concerns of the industry, and find suitable resolutions. Additionally, the company has attained a nutraceutical licence to expand its offerings, rooted in the idea of delivering products that are coming from nature and are free of chemicals. Mohit is also planning to utilize his lands for expanding operations into organic farming, growing the herbs required for the formulations, offering end-to-end traceability.
“Asli Ayurveda is the trusted partner for private label brands and ethical marketers seeking authentic, high-quality Ayurvedic products. Together, let’s bring ‘The Power of Pure’ to the world”, concludes Mohit.
The company is also working towards building Panchakarma Centers. With one center already established and running, Mohit aims to expand and build a network of these centers globally where people can benefit from Ayurvedic treatments as well as in-house formulated and developed medicines.
With these integrations, the company plans to strategically expand its presence and prominence globally, becoming the leading provider of authentic and genuine Ayurvedic products, along with holistic wellness services for those seeking a chemical-free offering.
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