The medical disposable protective garment market in India has grown exponentially to an estimated value of 20,000 crores, largely due to the COVID-19 pandemic. However, even before the pandemic, the market was valued at 12,000 crores with steady growth driven by heightened awareness in the medical community. Despite this growth, there are still challenges within the market, including supply chain disruptions, high manufacturing costs, and a lack of standardized quality control measures.
Apex Hygiene, a company that manufactures and supplies disposable face masks, caps, shoe covers, gowns, various OT drapes, and hospital apparel, is addressing these challenges by providing innovative solutions for the medical disposable protective garment market in India.Established in 2015, the company was founded by Director Sachin Agarwal, who noticed a lack of customization and alteration needed by surgeons, especially in the drapes sector.
To address the pain points faced by surgeons and the purchasing department of reputed institutes, Apex Hygiene follows all the stringent rules played by the FDA of India and ensures that all raw materials purchased are from reputed and experienced manufacturers. The company sends its products for certification to SITRA (South India Textile Research Association) Labs before introducing them into the market. "Apex's commitment to quality and safety has helped many surgeons and medical officers in India procure proper protective garments.
Our mission is to provide patient-centered healthcare with excellence in quality, service, and access", speaks Sachin Agarwal, Director Apex Hygiene.Apex Hygiene specializes in supplying a wide assortment of medical disposable protective garments. The company's flagship product, the orthopedic drapes, is meticulously crafted to cater to the individualized requirements of clients.
Apex Hygiene prides itself on providing bespoke solutions to each surgeon, thereby cultivating robust relationships with the medical fraternity. The company adopts a systematic approach that encompasses several phases, including lead generation, consultation, proposal drafting, product customization, quality assurance, and ongoing support, aimed at ensuring optimal customer satisfaction. This methodology serves as a distinguishing factor for the organization in the Indian market, bolstering its reputation for exceptional product customization, stringent quality control measures, and customer-centricity.
The team at Apex is an ideal mix of expertise and experience, which has been instrumental in the company's growth. Manisha, an expert in stitching and manufacturing drip, ensures the team's financials are in order, which has helped make smarter business decisions. Meanwhile, the founder's background as a pharmacist with experience in hospitals and as an OT pharmacist brings a deep understanding of the products and effective communication with clients. The manufacturing team comprises 80-85 percent women, dedicated to delivering high-quality products on time.
Access to quality healthcare is a fundamental human right, & apex hygiene takes its as the duty to provide patients with the best possible care
The company's commitment to excellence is reflected in its values, and part-time staff helps expand its reach through digital marketing. “Our dedication to quality and efficiency has driven our growth, in producing highquality products, building strong relationships with clients, and effectively marketing the business”, speaks Sachin.
The company had a small operation in Pune but has since grown dramatically. It now employs about 50 individuals, 80-85 percent of whom are women, and does so from an industrial building that is over 10,000 square feet in size. Apex started distributing products in Maharashtra but has now expanded across India, the Middle East, Southeast Asia, and Europe, with a focus on creating cost-effective solutions that meet European quality standards. The firm’s future roadmap is centred on continuing to provide high-quality medical disposable protective garments in India while striving to reduce the influence of foreign products in the Indian market.
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