Increasing demand for connectivity and internet protocol in several industries such as consumer electronics, healthcare, aerospace, combined with pent-up demand for automotive is expected to drive the wiring harness and cable assembly market. However, a report by 'Beroe' states that the recent slowdown of the economy and volatile raw material prices has been hindering the market growth. With the ongoing-situation, most players are now struggling to offer a cost-effective solution and on-time product delivery. On the other hand, procuring dedicatedly to make customized products with assured quality has been a major hurdle for the clients.
With rich experience in the wiring harness and cable assembly, Aaviza Electronics is effectively meeting the demand for a customized and cost-effective solution, while diligently aligning with the quality parameters and on-time delivery criteria. Currently, the firm offers a range of services like – high-end wiring harness, box build systems, magnetic manufacturing and more, to a wide array of industries such as – Aerospace, Automotive, Consumer Electronics, Defense, Industrial, Medical, IT enabled products, Power & Energy and Railways. Company is aggressively working with its partners in making battery charger, DC-DC converter, Wiring harness for EV 2 &3-wheeler market.
The Company formerly known as Kaynes interconnection systems, has been in the Indian markets for last seven years, before its name change came into effective on 1st August2022. The Company assured the business associates that there has been no change in operational management and agreed terms. In pursuit to reach higher levels, the company is going ahead with ambitious vision to enhance capabilities to support various products and services in Electronic Manufacturing Services sector and hence was carved out of the parent Organization. The company’s growth has been phenomenal from humble beginnings to attaining capability to serve multi-national customers across domestic and international markets.
Sethumadhavan, Founder & CEO at Aaviza Electronics, states, “We provide customized products from state-of-the-art manufacturing facilities in Bengaluru and Coimbatore. We are focused on emerging as a ‘One stop shop’ for all the customer requirements with a focus on interconnection systems. We believe in transparency in whatever we do to our partners, with commitment to ensure value to every customer”.
One Stop Shop
Aaviza’s team excels in delivering comprehensive solutions for interconnection needs, by providing additional facilities like moulding, potting, and braiding to make a complete harness product and also support on electro-mechanical assemblies through dedicated ESD lines. The key management team having MNC background is well versed in the processes and is capable of sourcing components competitively across the globe to meet up with the pricing demand.
“We partner with our clients on harness product development and support on engineered cables & connector development. Our harness design team understands the clients’ requirement and proposes best solutions to meet the need. We also support on Product development including mechanical parts. Our certified systems and processes help us produce long life quality products. Post COVID-19, the availability of many components has become a challenge, our team was able to provide timely offer through competitive partners from Taiwan and India to meet up with the demand without compromising quality”. mentions Sethumadhavan.
Along with delivering certified quality products at competitive price, Aaviza Electronics has also developed a robust supply chain network, customized ERP and process systems to ensure the minimum turnaround time. Furthermore, the firm also has an EOU (Export Oriented Unit) facility to support foreign clients.
Quality Assurance
Since inception, the company has been keen about the quality of its products. “Our products though look simple, are one of the most critical ones when it comes to the product functionality. With our customers, we create a proper setup to ensure that right product goes to customer. We use a skill matrix to excite our production personnel and create awareness on criticality of product safety, which will be the key differentiator from other harness makers,” states Sethumadhavan.
Aaviza Electronics is certified across Aerospace & Defence (AS9100 Rev D), Automotive (IATF16949), Medical (ISO 13485), UL certified wiring harness (UL ZPFW2) and Industrial (ISO 9001:2015) sectors. Furthermore, the team also possess different workmanship standards such as WHMA-A-620, soldering, dimensional tolerances, FA inspection, sampling plan etc. to ensure process controls.
Regarding customer specific requirements, the team devises additional testing processes in addition to the existing standards. This in turn, helps the firm to be on par with the quality criteria, when delivering the products. The firm also actively collaborates with its clients during the quotation and order handling stage to ensure that mutual quality understanding and requirements are aligned to each other.
“This joint review has immensely helped in multiple cases to clearly identify genuine requirements and suggest suitable parts, process. Each project has a dedicated project manager who acts as Customer POC to the internal team and ensures the project is delivered on time”, adds Sethumadhavan.
State-of-the-art Manufacturing Plants
With years of effort, dedication and passion, Aaviza Electronics has now instituted two state-of-the-art manufacturing facilities at Bengaluru and Coimbatore. The robust infrastructure of Aaviza Electronics has time and again aided the firm in delivering a wide range of products with precise quality in a quick turn-around time.
“We have the necessary infrastructure to do wiring harnessing and testing along with special capabilities in molding, potting and braiding and more. which make cable assemblies whole. We also have expertise in electro-mechanical assemblies, magnetics etc. With in-house and outsourced partners, we can develop an Entire Product for the customer being a One-stop solution provider. This helps us to attract bigger customers and make way for revenue growth”, points Sethumadhavan.
Proficient Workforce
The leadership team at Aaviza Electronics is seasoned and have rich combined experience of 100+ years within Electronics Manufacturing Services (EMS) Industry. The team was earlier part of TE Connectivity with experience across Business Execution, Engineering, Operations and Quality. Their rich experience helps the company mitigate risks, strategize effectively, and have quick response and turn-around time. Sethumadhavan himself has an experience of 30+ years in the industry, heading MNCs and Indian Companies.
They also have a handpicked work force who are capable to work under any condition to provide the clients with all assistance. The team is carefully crafted with a perfect mixture of experience and youth, helping the firm to deliver an unmatched experience to its clients.
“Our objective is to create a very vibrant team which is willing to learn from our very well-established customers and to improve on our operational systems continuously. As we keep adding several products into our portfolio, we shall continue to attract talent at the engineering and operational levels so that, we can address to a large customer base”, adds Sethumadhavan.
The Future Path
Aaviza Electronics has gradually developed its competency to meet the wide requirements of its clients from different industries. Owing to the trust and competency that the firm brings, reputed companies like Tata Advanced Systems, Bharath Electronics, ECIL, Hitachi Terminal Solutions, L&T, Bosch, Ametek, Siemens Rail Automation, Boated, are now amongst its valuable clients.
Currently, the firm is looking forward to venturing into full product assembly as OEM for major customers and look forward into private-labeled products for domestic and overseas consumers in future. On EV front, the team is now working with at least 4-5 firms in their product development as well as cable harness for controller, battery charger, DC- DC convertor, battery management system etc. The company also plans to pursue opportunities across the different focused sectors through different SBUs such as Mobility, EV & Charging, Consumer Electronics, Industrial, Aerospace & Defence, Medical, Exports, Design & Products. Post COVID-19, as the major MNCs are backing out of Chinese manufacturing markets and choosing other countries, it provides a big opportunity for India to step up and utilize the opportunity created.
As a part its growth plans, the company envisages to have own manufacturing unit at Bengaluru outskirts for large volume production. Also, For assisting this, company is looking for an apt investor who not only supports on monetary requirements but also brings in his/her rich expertise across marketing, technology, processes and more.
“With our own manufacturing unit in Bengaluru having cable drawing facility and further expansions into Western & Northern parts of India, we are committed to achieve 300 Cr sales in 4-5 years’ time in the Indian market. As we progress, we will further strengthen our capabilities in Magnetics, Box assembly and more to achieve the same”, concludes Sethumadhavan.
Paving the Way for Robust Future
Continual improvement has been the mantra for the growth of Aaviza Electronics. The firm has already started partnering with global suppliers to bring in competitiveness as well as flexibility in its offering.
“Our value system continues to be the inner force for us to grow significantly and we shall continue to share our success with our employees. We shall certainly play a big mark in making India a global superpower”, says Sethumadhavan, Founder & CEO of Aaviza Electronics.
The team strives to grow into the USA, Europe & Middle east, apart from increasing PAN-India presence.
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