Britannia Industries is stepping up its e-commerce push as it takes on rising regional competition across India’s food market. The company said it plans to operate with a “startup mentality” to respond faster to shifting consumer demand and defend its market share.
Managing Director & Chief Executive Officer Rakshit Hargave said the company wants to move with greater agility, much like a young company, despite its scale. Regional brands have been gaining traction by focusing on local tastes and sharper distribution. In response, Britannia Industries is aiming to be quicker in decision-making and execution, especially across digital and quick commerce platforms.
Also Read: Synthetic Engine Oils Optimizing Friction, Wear, and Fuel Economy
Online channels are becoming a key growth driver as more consumers turn to app-based grocery shopping. The company plans to deepen its presence in e-commerce, strengthen partnerships with digital platforms, and adapt product offerings to suit online demand patterns. At the same time, it remains focused on managing costs and improving operational efficiency.
The biscuit and bakery major, known for brands such as Good Day, Tiger, NutriChoice and MarieGold, is also open to acquisitions that can help expand its portfolio or strengthen regional presence. With commodity prices like wheat and sugar showing signs of stability, the company expects some support for margins.
By combining scale with speed, Britannia Industries is positioning itself to compete more effectively with agile regional players while preparing for the next phase of digital-led growth.
We use cookies to ensure you get the best experience on our website. Read more...
