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According to a recent research report by MarketsAndMarkets, farm equipment market is anticipated to reach Rs. 10 Lac Cr globally by 2025 and Rs. 1.28 Lac Crore in India by 2024. The Indian agricultural sector has graduated from the initial stages of evolution of farm mechanisation and is poised for further growth.
Fuelling this growth is primarily increased awareness and education regarding mechanised farming amongst the farmer community through government and private sector initiatives. They want not just manufacturers but complete agricultural solution providers with crop based application and machinery approach who can help them achieve greater operational efficiency and profitability. Availability of government subsidies and private sector finance schemes has helped in opening avenues for the farmers to easily own these machines. This is now driving the ‘Balanced Farm Mechanisation Goals’ of the government, wherein crop-based solutions like power tillers, and weeders are helping in increasing the farm power availability per hectare in true sense, thus breaking the trend of tractorisation that India had witnessed in the early stages of farm mechanisation.
About Shrachi Agrimech
Perfectly understanding these changing dynamics of Indian farm mechanisation, East India based Sharchi Agrimech, with 27 years of experience, provides a wide range
of cropbased agri-machinery equipment. From being a power tiller company, it has expanded into power weeder, and mechanised garden tool segments. “Our product portfolio serves the twin objective of supporting the ‘balanced farm mechanisation goals’ of the government and upliftment of farmers at the bottom of the pyramid by providing farm equipment that complement their needs. This is helping in achieving the government objective of doubling farmer income by 2023,” says Sumit Jalan, Business Head at Shrachi Agrimech. With focus market approach, Shrachi Agrimech has a formidable presence in both power tiller and weeder segments.
Our product portfolio serves the twin objective of supporting the ‘balanced farm mechanisation goals’ of the government and upliftment of farmers at the bottom of the pyramid by providing farm equipment that complement their needs
The Differentiators
Apart from providing crop based solutions to its customers, Shrachi Agrimech also makes a difference by providing prompt after-sales service ensuring minimum downtime, easy availability of genuine spare-parts, doorstep service and trained technicians at every dealer point. To make its products and services accessible across the country, Shrachi has grown a robust network of branch offices, service centres and dealer/distributor points across India. It has also incorporated the best of technology like leading CRM from SalesForce & ERP from Oracle at the backend which ensures better control of operation throughout the country leading to an increase in overall quality and efficiency at internal and external interfaces.
Future Plans
“We have been focussing on the vertical expansion of our product range, in which power weeder is the most promising segment, growing at 40% CAGR. Going by the trend we have developed our first indigenous product – Shrachi Paddy Weeder, which has been our dream project. With successful product testing completion, we are a few months away from its commercial launch. With India being the third largest market in power weeder segment (FY 19-20, 1 Lac units sold in India), we have entered the industry at the right time. The stage is set for us to leverage the growth opportunities given by the segment and play the major role in increasing farm mechanisation per hectare in the country, meeting our promise of Khushali Hamesha by ushering prosperity,” concludes Sumit Jalan.
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