Gupta Power Infrastructure Limited (GPIL): Setting The Benchmark In Cable And Conductor Manufacturing

Mahendra Gupta

Chairman & MD

Mahendra Gupta

Chairman & MD

Cables and conductors are one of the essential com-ponents required for the development and strengthening of any country’s infrastructure. Today, the growing demand for reliable power has significantly helped to create a positive market for cables and conductors and electrical equipment. However, it has become imperative more than ever for manufacturers to strictly maintain quality standards while developing their range of products in order to ensure requisite stability, reliability and durability. Also, ensuring a perfect balance between cost and the quality will define a product’s success in the market today, especially in countries like India.

Established back in 1961, Gupta Power Infrastructure Limited is one of the top five leading Indian Cable & Conductor manufacturers and suppliers today. GPIL leverages decades of experience in manufacturing one of the best range of cables and conductors having specialization in power cables, instrumentation cables, thermocouple extension cables and overhead conductors, fibre optic cables, and as well as other electrical products. All these products are marketed under the brand named “RHINO™”.

GPIL is an ISO 9001:2008 & ISO 14001:2004, BS OHSAS 18001:2007, CE accredited company with a brand presence across 45 countries. Further, the company has successfully brought the needed innovation in the production processes to enhance productivity while minimizing time. This is further

backed by the integration of robust and advanced systems like SAP and Cable Builder Software, thus enabling seamless flow of information between various departments for smooth functioning while significantly reducing TCO and time to value.

“We believe in the concept “Quality First”. With the help of continuous perseverance for quality control programs, we renew our commitment to ensure reliable quality at a competitive price. We have highly sophisticated in-house labs equipped with the latest microprocessor based equipment, stage inspection space, computerized spectrometer for instant metal analysis, and sophisticated R&D division. Quality Assurance tests are conducted at every step of the manufacturing process, from raw materials to finished goods,” highlights Mahendra Gupta, Chairman & MD at GPIL.

Ensuring that Highest Standards are Met
At GPIL, the top most priority besides adding value to customer’s lives through innovation is safety standards. Currently, the main challenge plaguing electrical safety is the extremely low focus on wires. As a customer-centric company, Gupta Power understands these minute details and pays microscopic attention to quality standards so as to ensure zero fire accidents and prevent any kind of hazard. Apart from power, GPIL has forayed into power infrastructure and several other sectors as well. They have diversified into education and FMCG food processing through its Rishta™. JRG Centre and RITE engineering institutes are part of its educational projects.

With the help of continuous perseverance for quality control programs, we re-new our commitment to ensure reliable quality at a competitive price
Mahendra Gupta //Chairman & MD

The Road Ahead
GPIL’s team constantly strives to keep up with the latest technology and safety trends, build awareness and communicate with its stakeholders, be it government, electrical contractors or the consumers through various strategic media campaigns. The company consistently works towards creating an ecosystem that prioritizes electrical safety and quality standards so as to set benchmarks in the industry. “We aim to sustain the growth trajectory by virtue of our continuous and relentless focus on product quality, manufacturing expansion, techno-logical knowhow, and robust customer service. Our strategy is to increase the production capacity and focus on the latest developments in smart cables, smart conductors, smart LED lightings, smart optic fiber cables and smart GIS substations up to 400 kV. Future alliances, partnerships and expansions will be the way forward for us,” Concludes Mahendra Gupta.