Wraplus: A New Age Food Packaging Company

Udhav Gupta

Co-Founder

Udhav Gupta

Co-Founder

The demand for more efficient and environmentally friendly packaging is increasing. Many businesses are getting rid of trash-bound products, like packing slips and third-party marketing materials. Sustainability is swiftly gaining traction among businesses, and consumers are increasingly asking for environmentally responsible products. In developing markets like India, the growing middle class is increasingly getting aware of health and environmental risks associated with certain packaging, and, therefore, driving this trend. Wraplus is a name renowned for offering sustainable food wrapping products.

Comprising of highly motivated and like-minded Individuals, the firm is keen on doing something good for the environment. “Each Individual plays a significant role bringing various skill sets and experience from different industries to accelerate through our journey towards a common goal. The whole journey of Wraplus started when we felt the need for a sustainable food wrapping product which was distant from the Indian market altogether at that time “, says Udhav Gupta, Co-founder, Wraplus.

A Perfect Blend of Health and Environmental Benefits
Using highest virgin pulp, Wraplus offers products in various forms that are biodegradable, organic, recyclable and compostable. The product is perfect for storing, serving and cooking. The

specialized paper offered by the firm is grease resistant, which keeps the taste of food intact and surroundings tidy. It can withstand both baking hot & freezing cold and is perfect for food to be wrapped and stored appropriately for refrigeration or to be heated in microwave and oven.

The paper is non sticky and can balance moisture which helps food to stay fresh. The excess moisture evaporates to the surroundings without affecting the food. Upon wrapping, the paper serves as an integral part in maintaining the hygiene by blocking harmful elements from coming in contact with the food which in turn preserves the health. This paper can also be reused for wrapping food items basing upon its hygienic standard after using. Naturally, it can be reused, recycled and reduced for preservation of the environment.

To achieve affordability and quality of the products, the firm engages in responsible sourcing, using high performing quality materials, cost effective channels, strategic processing, effective inventory management and inquisitive research & development. “Our belief in an ever evolving and continually improving journey of sustainability propels us to constantly enhance our practices and products as we aim to integrate sustainability efficiently with price, quality, brand & convenience”, adds Udhav.

The market has vast potential and scope in the near future and this is further supported by several initiatives launched by the Government of India to promote the usage of eco-friendly packaging materials
Udhav Gupta //Co-Founder

The market has vast potential and scope in the near future and this is further supported by several initiatives launched by the Government of India to promote the usage of eco-friendly packaging materials. Additionally, the widespread adoption of green packaging solutions in various end-use industries, especially the food and beverage (F&B) industry is also supporting the market growth in the country. Rapid urbanization and rising economic development in India have led to the incorporation of advanced packaging technologies which is positively influencing the green packaging market in the country.

“Moving forward, we are strategizing to take a holistic approach to sustainability by acting in multiple areas and making sustainable packaging not only available but also apparent to consumers. Our commitment to quality, sustainability & innovation inspires us to be in sync with our approach throughout. As a company, we envision ourselves creating a positive global impact on environment while conserving people’s health & wellness on a much larger scale”, signs off Udhav.