As one of the largest automotive markets in the world, India is slowly but surely beginning to warm up to the adoption of electric cars. The days are not far when e-vehicles will dominate the Indian transportation and logistics sector. While the growth of India's e-vehicle industry is being driven by several factors, such as increasing pollution from fuel emissions, various government initiatives to promote e-vehicle manufacturing and use, and sustainable energy generation, the industry has yet to overcome the biggest obstacle: the lack of reliable charging infrastructure in the country.
Krishna Sai, Haresh Bharadwaj, and Abhinaya Krishna have been keeping an eye on the ever-growing market opportunities and infrastructure gaps in the Indian e-vehicle sector and have studied the Indian e-vehicle sector, OEMs and customer mindset in depth before cofounding Trinika Energies in 2022 under the brand name Urzza Charge Tech. The company sees itself not only as a charging station operator but also as a charging technology provider, focusing on providing users with a seamless charging experience by combining innovation and various cutting-edge technologies.
In terms of charging solutions, Urzza is primarily focused on electrifying India's highways and opening up Tier 1 and Tier 2 cities by placing 60-kW EV chargers every 200 km.
Urzza has created a simple payment and charging solution by innovating the current way of charging with features like WhatsApp Charging, QR Based Charging, and more to ensure a smooth charging experience and remove the dependency on the app. Each vehicle is assigned a unique identification number. As soon as the charger is connected to the vehicle, it automatically recognizes the vehicle identification number and immediately begins charging.
What sets Urzza apart is the technology it uses. While most electric vehicle charging station operators in the country still use OCPP 1.6, Urzza uses OCPP 2.0, which, not only provides a superior customer experience, but also has features like demand-response, load balancing, and tariff management.
OCPP 2.0.1 has a more advanced errorhandling mechanism than OCPP 1.6, making it easier to diagnose and troubleshoot issues. The charging stations are designed so that they can be upgraded from 60 to 180 kW in the event of future demand through a minimal upgrade of the machines, which can be done in a single day.
More than a charge point operator, Urzza is a charge tech solution company, combining innovation with technology to provide a seamless charging experience for its users
In terms of management, Urzza's core team consists of three Co-founders, Krishna Sai, Haresh Bharadwaj, and Abhinaya Krishna. Krishna, as CEO, looks after product design, business strategy, business growth, and market penetration. Haresh is the CTO and leads the tech team, where he is responsible for technical innovation, building sustainable Urzza technical products, and delivering solutions through technical intervention. Abhinaya is the COO and handles business commercials, finance, business strategy, and analytics in the company.
Urzza has already completed the installation of charging stations between Visakhapatnam and Hyderabad and will soon cover the southern part of India with 37 charging stations, creating the strongest network of DC fast charging stations. The firm is working on launching slow charging stations in various Tier-I cities, specifically focusing on two- and three-wheelers.
Urzza also has plans for a unified charging interface, where a single app can support multiple brands under different brand names to make it easier for EVians to use. By the end of 2024, Urzza aims to build a strong network and electrify the entire highway in India by installing more than 500 charging stations in Tier 1 cities.