Bringing the flavors of authentic North Indian and Mughlai cuisines to your doorstep, The Masala Story, a unit of MR Enterprises is a name setting new benchmarks through its range of offerings. As Indians, we are inherently big on food; it is a big part of our lives and it is what brings us all together. Good times anywhere are incomplete without good food. Seeing the importance food holds in our culture, it is only fair that the F&B Industry has players that cherish authentic Indian food. Thus, adopting the traditional methods of cooking that make North Indian cuisine so unique like the use of earthen pots, The Masala Story will not only satiate your tummy and tongue but also take you on a nostalgic ride.
With their special food items including Biryanis, Kebabs, Kathi Rolls, Phirni, chaats, and much more, the Masala Story operates out of company owned outlets currently present in multiple
locations across the states of Haryana, Noida and New Delhi. The team at The Masala Story is guided by a simple principle ‘Zero Mess, Packed to Impress’.
USPs of The Masala Story
The online Food Delivery Industry has seen massive growth in the past three years. With Food Delivery apps like Swiggy and Zomato proving the option to order food from any place you crave, and an increase in the purchasing power, more people have turned to these platforms to order tasty dishes to enjoy from the comfort of their homes. The Masala Story has made its products available over these food delivery apps as well as their own website and a central calling number, and consumers can choose to order from any platform to receive delectable food items quickly and delivered in their unique ecofriendly packaging, prepared with utmost hygiene and safety of the consumers in mind.
With the aim of delivering consistently good products, The Masala Story operates on a Hub and spoke model, whereby there is a Base kitchen where the entire production happens in half done format as per the recipe master with the help of in-house created spice mixes and then every outlet indents its requirement from the base kitchen which is delivered to them in per portion packages only to add the last minute garnish when they do the finishing of the product, and it is ready for delivery. The brand has taken several measures to make the brand system/technology dependent with limited dependency on skilled labour.
Future of The Masala Story
The Masala Story has big expansion plans for the near future. With a CAGR of 7.94 percent, the food delivery industry is set to expand massively in the coming years. While having a current presence in New Delhi and Haryana, The Masala Story is next targeting the markets in Electric Motors Manufacturers and Bangalore.
As the food delivery industry continues to grow, The Masala Story continues to achieve its many goals. With their passion for quality food, innovation in the techniques for the cooking of food, stringent policies for maintaining hygiene, and focus on mess-free packaging, designed to impress customers, The Masala Story is on the path to becoming a national food sensation.
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