The global Diesel Exhaust Fluid (DEF) market size will reach $35912.38 million in 2030, with a CAGR of 10.87 percent during 2023-2030 according to a report published by Industry Research. Compared to this growth, this market in India is marching forward steadily. Currently, DEF is only being used in BS IV and BS VI diesel vehicles that are SCR (Selective Catalytic Reduction) system-compatible.
India is one of the fastest-growing countries in the automobile sector, and this niche market is growing along with it. Because DEF is used for effective emission control in modern automobiles, manufacturers always have to ensure premium quality material and this is exactly what most businesses in India struggle with. They use fertilizer-grade urea as the primary raw material along with impure water which deteriorates the texture and quality of the end product.
Royal Blue Chemicals from Gujarat is a one-of-its-kind Company in this regard because it uses industrial-grade urea and DI (Deionised) water as raw materials that ultimately reflect in the premium texture and quality of the product.
Attention to the Detail
The Company primarily looks after four aspects of the manufacturing process that include urea quality, water treatment, reaction and quality control. Industrial grade urea gets delivered to the manufacturing location only 15 km away which makes procurement very smooth and easy for Royal Blue Chemical. It uses deionized water, the purest form of water and is the exact requirement for the production of DEF.
The most unique is its assurance of quality through the reaction in a closed system devoid of any kind of internal or external interference. “We make quality control checks at every step of the process and only because of that we have been able to build confidence among buyers. We have the required technical knowledge, domain expertise, and technology to create the perfect product”, mentions Ruchir Shah, Co-founder, of Royal Blue Chemical.
Royal Blue Chemical’s DEF has been certified by the ARAI (Automotive Research Association of India) which is the testimony to the premium quality adopted by ISO 22241 and competitive advantage of the product. Furthermore, it is also an ISO 9001- 2015 certified company.
Environmental Sustainability & Customer Education
The Company’s manufacturing plant is a closed system with zero discharge. It also keeps raw materials in stock because all raw materials get used up for the manufacturing process on a timely basis. This results in more stock of finished products. This responsible nature of Royal Blue Chemicals makes it one of the most environmentally sustainable companies in the country.
Ruchir Shah, Partner
Responsible usage of raw materials along with a zero discharge manufacturing unit are the factors that stand out when it comes to chemical manufacturing units in India. The company invests considerable effort in customer education as well. “In our 20 ltr containers, we have pasted the ARAI report along with product information to the last extent. We have also printed leaflets in English and Hindi languages describing the effectiveness of the product”, states Ruchir. The company fulfills all responsibilities towards empowering women. Two of the company partners are women which add value to this ideology.
The Road Ahead
Royal Blue Chemical has gained considerable recognition in the market owing to superior quality products and domain experience. Looking ahead, it wants to carry on with the good work and organically expand business. “We have identified some new markets in India which have the use for DEF but are at a very nascent stage currently. We plan to cater to those demands in the coming years”, concludes Ruchir.
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