The global cold pressed oil market size was valued at USD 27.05 billion in 2021 and is expected to grow at a CAGR of 5.7% from 2022 to 2028. The widespread demand for cold pressed oils in several industries like personal care, food & beverages, and animal food is propelling the market growth. Cold pressed oil known for its rich nutritional value, aromatic quality, and flavor is increasingly becoming an essential inclusion in the domestic dietary pattern.
However, in the wake of industrialization, the marketplace is predominated by mechanically processed refined oils that are prepared at high temperatures using harmful chemicals and acids. These hot pressed or refined versions of oils lose most of the vital nutrients and flavor exposing the consumers to the risk of fatal health complexities.
As oil is a compulsory ingredient for cooking in 90% of Indian households PracheenShuddhi took the endeavor to provide the right kind of oils that are entirely processed by authentic wood pressed oil extraction method and are delivered to the customers without any preservatives. With the objective to make cold pressed oils more accessible to the Indian demographic PracheenShuddhi has brought in a wide range of affordable edible and personal care oils that are absolutely natural and free of harmful chemicals.
A Mumbai-based company PracheenShuddhi extracts oil from handpicked native seeds by medicinal wood churners. In order to give
exposure to their consumers about the health benefits of cold pressed oils to make them use those oils for the appropriate wellness purposes, PS welcomes the consumers to their experience center.
Range Of Products
PracheenShuddhi designed their oil extraction process to produce authentic wood-pressed oils in a hygienic atmosphere. They procure seeds or nuts from local resources and extract oil by using a medicinal wooden churner to elicit only the essential oils. The abstraction is followed by sedimentation to preserve the nutritive capacity of oils and taste. PS offers a broad range of edible, personal care, and food supplementary oils that are enriched with high nutritional quality and add to the daily well-being through homemade food.
They offer cold pressed mustard oil, flax seed oil, castor oil, kalonji oil, and almond oil. The edible oils have antioxidants, omega-9 fatty acids, vitamin B, and E with the blessing of being free of harmful cholesterol. These oils are also beneficial for dry and sensitive skin and protect it against sun damage. Pracheen’s oils act as supportive dietary elements for the body to maintain its natural immunity system. These coldpressed oils also help to regulate blood pressure levels and achieve good skin and voluminous hair.
RamnathShanbhag, Founder of PracheenShuddhi states, “As a first-generation entrepreneur I wanted to build a business model based on facts that creates awareness and spreads authentic information to deliver the right product in a transparent way. Hence PracheenShuddhi was born to produce fresh and chemical-free oil through the traditional process of oil extraction. We are not just an alternative to refined oil but also addressing some manipulative and cheating existing cold-pressed brands. Hence we are going transparent way. So consumers can verify the quality of seeds, oil extraction, and fresh oil through tactical experiences like touch and smell.”
Pracheenshuddhi took The endeavor to provide The right kind of oils that Are entirely processed by Authentic wood pressed oil Extraction method and are Delivered to the customers Without any preservatives
Visions For Future
Mr. Shanbhag further adds, “We will stay committed to coming up with new products while improvising the existing product line. We also aim to expand across the entire country and increase our brand resonance. Furthermore, the current focus is to enlighten more Indian consumers about the health benefits of cold press oils over the refined alternatives so that the number of consumers making the right choice could increase.
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