Today, the aim to promote environmental sustainability and implementation of circular economy solutions by governments and private organizations has driven the growth of sustainable packaging industry across the globe. There has also been the emergence of innovative technology products and solutions aimed at providing enhanced production efficiency to sustainable packaging manufacturers which have resulted in improved scalability. However, despite the large-scale awareness created, many brands are still skeptical about the implementation of sustainable packing as they are worried that it might incur a greater cost.
There is also a lack of knowledge and correct information among product brands which is still keeping them from adopting sustainable packaging solutions. Greenedge Eco Solutions understood these challenges in the industry and started with end-to-end sustainable packaging solutions that not only provide products at a customized budget but also educate the clients about the various advantages of adopting this form of packaging. An educative and understanding approach makes this company stand out in the market.
“That sustainable packaging is costly, was the mentality of many clients. We were able to overcome that and convince them to change their packaging altogether. We educated them about recyclable and reusable packaging material and guided their way with flexible and customized packaging solutions”, mentions Anup Sachdeva, CEO & Managing Director, Greenedge Eco Solutions Ltd.
Operational Excellence
Greenedge Eco Solutions is currently operating as a one-stop shop for various kinds of flexible and sustainable packaging needs. It serves various industry segments that include chips & snacks, pet food, confectionery, beverages, personal products, home & hygiene, pharmaceuticals, soil & fertilizer, and construction. The processes followed by the company are governed by four major aspects.
They are reduce,replace, recover and reuse. On methodical execution of these four aspects, the company is trying to create awareness about the advantages of sustainable packaging products and acquire clients who are serious about rethinking their packaging patterns.
Excessive usage of flexible packaging material especially by larger organizations has resulted in an enormous amount of plastic waste in landfills. It has also depleted marine life with severe amounts of water pollution. Greenedge Eco Solutions wants to make clients understand the standard usage of packaging material and help them in reducing the waste generated. The next objective of the company is to convince clients to replace their current plastic packaging with a material that is easily recyclable.
In this regard, it suggests the usage of homopolymers for flexible packaging needs because they are recyclable and pave an eco-friendly way to manage plastic waste. “The aspect of reuse is applicable here. By advising the usage of homopolymers, we are trying to make the industry reuse packaging material time and again. For organizations, this counts as a positive step towards promoting environmental sustainability”, says Anup.
Greenedge Eco Solutions is operating as a one-stop shop for various kinds of sustainable flexible packaging needs
The company puts an extreme amount of focus on the aspect of recovery. We can see that circular economy initiatives are being taken by product brands for their packaging requirements. And this is the fact that Greenedge Eco Solutions wants to emphasize. Its circular packaging solutions revolve around the reduction of overall packaging for clients, making their packaging recyclable and compostable, and making them reusable. There are dedicated departments within the company that look after the various aspects that bring out the excellence in end products.
For sustainable packaging, the source of raw materials is utterly important and Greenedge Eco Solutions has testing facilities that check the authenticity of raw materials and successful application of the end products. “Our design process always aims to serve two basic functionalities in the solutions provided. Firstly, our clients should not face any difficulty in packaging and secondly, it should be easy to use by the end customer. Because we are an end-to-end solutions provider, our team takes time to understand the specific requirements of clients and then design a product that exactly aligns with their requirements”, says Anup.
Looking Ahead
Since its inception, the company has gained considerable trust and recognition in the market because of its educative approach and delivery of bespoke flexible and sustainable packaging solutions. It is currently providing its innovative solutions to some of the globally reputed product brands. Looking ahead, it wants to focus on circular packaging solutions because of the growing demand for circular economy solutions in the market. The company is also positive about the usage of advanced technologies like AI which can provide enhanced process efficiency to the sustainable packaging industry in the coming years.
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