Product packaging has taken the spotlight in recent years, with brands focusing on the suitability of their packaging for their products. The industry has consequently advanced significantly, with a growing trend of sustainable packaging solutions to achieve the broader goals of environmental responsibility and conservation.
There is thus a rising demand for recycled plastic packaging, eco-friendly packaging, and biodegradable and compostable solutions. The industry is further encouraged by increased awareness about plastic waste which is discouraging virgin plastic production, along with governmental policies that motivate inclusion of sustainable practices, and incentivisation of sustainable packaging usage.
Today, companies are more conscious about the life cycle of their packaging materials, focusing on everything from sourcing to disposal, shaping the path on which the industry progresses. A leading organization in this domain is Boxtron, established in 2019 by Viraj Parakh, Swapnil Potnis, Rohan Konde, and Pushkar Potnis.
Based in Pune, the company was envisioned as a pure returnable packaging company, but over time, it has transitioned into an end-to-end supply chain solutions provider.
Optimizing Supply Chain
Shaped into a supply chain solutions organization by market demands, Boxtron has established strategic partnerships like its joint venture with Subham Freight Carriers Pvt. Ltd. that has allowed the firm to provide greater operational efficiency and facilitate one-stop solutions for packaging, logistics, and warehousing.
The company stands out for providing customized solutions for packaging on a rental and returnable basis along with standardized products including pallets, foldable large containers and pallet sleeve systems.
In addition to operational advantages, the firm’s returnable packaging solutions also provide financial advantages, lowering the total cost of ownership over time by eliminating the requirement to repurchase expendable packaging repeatedly. Additionally, lifecycle cost comparison strategies have also illustrated the lifetime cost of the returnable packaging materials, accounting for diverse parameters, making Boxtron’s solutions a favorable choice. The minimized management costs further enhance suitability of the returnable packaging options in extension of the intangible benefits they offer by reducing carbon footprint and allowing customized solutions to be better tailored for brands.
The firm employs multifaceted strategies and focuses on innovation to offer cutting-edge sustainable packaging solutions, and stay ahead of market advancements and industry trends.
“We stay ahead of industry trends by investing in research and development, collaborating with academic institutions and research organizations which focus primarily in packaging, engaging with industry groups, attending packaging conferences, and participating in sustainability forums which allow us to network with thought leaders, gain insights into market shifts, and position ourselves as an industry innovator”, shares Viraj Parakh, Co-Founder & Director, Boxtron
Boxtron was envisioned as a pure returnable packaging company, but over time, it has transitioned into an end-to-end supply chain solutions provider
Driven by customer-centric innovation principles, Boxtron strives to maintain dialogue with clients, understanding their pain points, and crafting solutions that improve packaging functionality, design, and sustainability. This emphasis on client-success through tailored solutions, which often also involves technology integration is what sets it apart in this domain.
Leading the Future
Strengthened by a highly qualified and dynamic team of visionaries and quality workers, Boxtron has matured over the years, understanding market nuances, identifying the customer’s nerve, and creating solutions and an engagement experience that surpasses expectations. Driven to enhance sustainability while driving profits for clients, the firm is dedicated to expanding in the coming years.
Focused on the mantra of ‘Think Smart, Work Smarter’, the company foresees returnable packaging attracting the spotlight in the coming decade, further emboldened by technology integration and use of IoT and RFID systems for track and trace. As these advancements encourage a mindset shift among customers, the firm anticipates exceptional scope for growth, and aims to stand at the forefront, serving clients across sectors with its revolutionary solutions.
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