The cosmetic industry stands as a $ 24 billion industry growing at 5.91 percent annually. The wilful effort by the new generation to look presentable is propelling a substantial growth in this industry. Today, people are conscious of what they eat and what type of product they are using for skin care. This can not be said to be true when it comes to makeup products. BlushBee Organic Beauty believes that this outlook towards cosmetic products is due to lack of chemical free options available in the market. Plant based cosmetics are expected to have inferior product quality as compared to their chemical counter parts.
BlushBee, a PETA certified company, is making a conscious effort to bring about a shift in the mindset towards clean habits in the beauty and makeup industry. “Looks better, if not the same, is what makes people buy from us”, claims Shobana & Navaneethan Co- Founders, BlushBee Organic Beauty. “They are so surprised that our blush is actually the powder blush that you get from a Mac or a Lakme or Chanel or any top brands. Our customers are pleasantly surprised, and they come back”.
BlushBee Organic Beauty is a color cosmetic company which is predominantly focused on organic, natural vegan cosmetics. Their constant quest for replacing every chemical compound with plant based ingredients has positioned them in a unique spot in the cosmetics business. “We are a beauty product company, that is a makeup brand. This means that people should not think and worry that it's going to be a compromise to beauty, just because we are using plant based ingredients. Some of the products that you can see in our website, will deliver absolutely the same look and feel as that of the chemically loaded products”, proclaims Shobana.
Officially launched at the end of September 2021, BlushBee has about eight unique products and 46 sub products; ready to roll out four more by the end of third quarter. Even though the company was launched six months ago, the entire process of planning and execution started two and half years back. In two years time, BlushBee aims to become the number one organic beauty brand in India and one of the top five beauty brands in India.
The Premium Factor
Based on the market study and customer feedback, it was identified by BlushBee that the beauty brands are expected to have top standards and in still a sense of pride whenever a product is being used. Adhering to this requirement, BlushBee brings into play the luxury branding style on their products. Covered with metallized sustainable material making it look glamorous and fashionable, customers feel assured and trust the products.
Their constant quest for replacing every chemical compound with plant based ingredients has positioned them in a unique spot in the cosmetics business
Another factor being classification of ingredients. “We have classified to make sure that each and every component is classified as whether it's organic, whether it's natural, or whether it's plant derived, or its nature derived. So we are going to that extent of not only saying it's chemically harsh or chemical free, we are going to this extent and classifying what kind of natural element our product is made out of. All the ingredients used for BlushBee products are indeginious and ethically source“, says Navaneethan.
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