Agreveal: Advancing Agricultural Excellence With Cutting-Edge Research And Sustainable Solutions

Srinivas Veeranki

Managing Director

Srinivas Veeranki

Managing Director

In the past few decades, India’s agri-biotech industry has witnessed notable growth, driven by advancements in genetic research, sustainable farming practices, and biotechnology innovation. The agri-biotech sector is evolving, with startups and researchers advancing crop productivity, soil health, and sustainability. Yet, challenges like low farmer awareness, regulatory hurdles, and limited access to biotech solutions still restrict widespread adoption.

Although innovation is reshaping agriculture, it has yet to fully address the scale of food security and sustainability challenges. Bridging this gap requires not just invention, but validation and accessibility. In this context, Agreveal crop science services plays a pivotal role. As a leading Contract Research Organisation (CRO), it conducts extensive field and greenhouse trials across India, testing agrochemicals, biopesticides, biostimulants, and crop traits. Agreveal has experts with over 25 years of experience in new product evaluations, and it ensures new agri-technologies are rigorously tested across diverse crops and conditions, bringing credible, effective solutions from lab to land faster.

Rigorous Research

Agreveal is a leading agri-business based in India, operating across multiple key agro-climatic zones. It conducts extensive multi-location field and greenhouse trials to assess the efficacy, toxicity, and performance of new agricultural products, including those developed through biotechnology. Collaborating with firms like Absolute, Agreveal tests microbial formulations and biological inputs on specific crops across diverse regions. The trials measure crop response, growth enhancement, and yield impact, comparing results with current market standards.

Through this rigorous evaluation process, the company brings innovation with practical farming outcomes, ensuring reliable data reaches developers and end-users alike.

While the firm is not a biotech startup itself, it plays a crucial role in advancing agricultural biotechnology by supporting startups in validating their innovations. As a CRO, the firm collaborates with agri-biotech companies to conduct extensive field and greenhouse studies across India.

“We specialize in bio-efficacy trials, comparing new biotech products with existing chemical and biotech standards to assess their performance on specific crops and targets. We also conduct rain fastness studies and greenhouse evaluation, and even integrate drone technology when required”, speaks Srinivas Veeranki, Managing Director, Agreveal. By offering scientific validation and real-world testing, Agreveal enables biotech startups to refine their products, build credibility, and accelerate their journey from lab to land.

Upholding Safety

Sustainability is a core principle guiding the firm’s operations. The company strictly follows globally recognized Good Experimental Practices (GEP) to ensure environmental and human safety during product evaluations. When handling new compounds with unknown or incomplete toxicology profiles, Agreveal exercises great caution, storing and applying them securely, and destroying all treated produce post-trial to prevent unsafe exposure. This careful approach reflects Agreveal’s dedication to responsible research.

The company also engages directly with select farmers, leasing land for controlled field trials and ensuring ethical and sustainable practices on-site. Navigating India’s rigorous regulatory framework, Agreveal works closely with agri-biotech firms to meet all required parameters, supporting product readiness while upholding strict environmental and safety standards.

While not a biotech firm itself, the firm plays a vital role in supporting agri-tech and biotech companies by scientifically evaluating their innovations
Srinivas Veeranki //Managing Director

Looking ahead, the firm aims to expand its services beyond India into the Asia-Pacific region, strengthening its presence as a trusted research partner for global agri-biotech companies. With the industry rapidly advancing, the firm plans to scale its capabilities in evaluating biotech-driven crop varieties and biological innovations in crop protection. The company believes biotechnology will play a critical role in developing sustainable, low-residue solutions that can reduce chemical dependence and enhance food safety. Agreveal remains committed to helping startups validate new technologies through rigorous trials and regulatory alignment. Its future vision is to be a catalyst for agricultural transformation, supporting cleaner, safer, and more productive farming across borders.