India’s rapidly growing wearables market is seeing a major brand transformation as homegrown player Boult has rebranded itself as GOBOULT. The move comes on the back of a strong performance in FY25, where the company closed with ₹800 crore in revenue, nearly double its turnover from two years ago. With this rebrand, GOBOULT is now targeting ₹1,000 crore in FY26.
Varun Gupta, Co-founder of GOBOULT, said, "Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation."
He added, "The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that’s as bold as the youth we serve."
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The company is stepping into the ₹2,000+ ASP segment, focusing on design driven wearables, fashion aligned audio devices, and tech forward personal gear. It plans to expand retail presence from 3,000 to over 30,000 stores in 18 months, invest ₹25 crore in R&D, and prepare for international expansion in the US, Europe, Southeast Asia, and East Asia.
Tarun Gupta, Co-founder, said, "Our expanded retail presence, robust product pipeline, and global expansion strategy position GOBOULT for its next growth chapter as we build toward our ₹2,000 crore vision by 2030."
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