Consumers are becoming progressively aware of the significance of eco-friendly activities, and their environmental consciousness drives them to consume eco-friendly products and services more and prefer to support organizations that favor conservational practices. Increased environmental impacts bring a rise in concerns locally and globally, on sustainability issues aimed at reducing non-conservative consumption patterns. The research and development of various industries are continuously working to develop products that are environmentally friendly and cause less environmental destruction.
Birthed from a deep consciousness of the environment, the current challenges, and a strong desire to change the landscape of trade and online business in the sustainability space, EMUSA promises to bring about the change that the world wishes to see, for the present generation and for the generations to come. Based out of Hyderabad, EMUSA is a unique earth-friendly online marketplace that brings together conscious brands and nature loving consumers across India onto one wholesome platform. The platform showcases a wide selection of products from a wide variety of brands in the segments ranging from Fashion, Beauty, Wellness, Food & Beverages, Art, Hygiene, and more, just to name a few. Every product listed on EMUSA is eco-friendly, which means it is made of non-toxic, organic, recycled or upcycled materials.
EMUSA believes that its raison d’etre is to bring about meaningful change to the society at large. In this endeavor, EMUSA has come up with an initiative for Women’s health and hygiene, an area which is still largely neglected by many even today. Menstruation is generally considered as impure in Indian society and often been dealt with secrecy in many cultures. Menstruation and menstrual practices still face various social, cultural, and religious restrictions which are a big obstacle in the path of menstrual hygiene management.
Such perceptions and restrictions keep adolescent girls ignorant of the scientific facts and hygienic health practices, which results in adverse health outcomes. Good hygiene practices such as the use of sanitary napkins and proper washing of genital areas are very important during menstruation and can prevent women from the infections in reproductive organs and the urinary tract.
There is gross lack of information on menstrual management among adolescent girls; they often seek information from their peers who do not know better about resulting in poor attitude towards hygiene practices. Even today, a lack of knowledge on menstruation and menstrual practices are keeping girls from not attending schools creating barriers in their education. “EMUSA is on a mission to reach the remotest parts of India to help educate and promote women’s health and hygiene”, says Pallavi Krishna Director.
According to a study, out of 355 million Indian women only a third use cloth pads and 58 percent using synthetic products results dispose of 12 billion synthetic sanitary pads every year. Synthetic pads are made of 70 percent-90 percent plastic and contain Dioxin which takes more than 600 years to decompose, has a major impact to the environment causing pollution around the globe. Quite apart from wreaking havoc to the environment, synthetic pads also may lead to serious health problems such as rashes, infections, life threatening diseases like cancer and may alsocause infertility in some cases.
To counter the disastrous consequences to the planet and health, EMUSA has introduced a new concept called Conscia, a conscious choice for a sustainable earth. Conscia is a sustainable eco-friendly plant based 100 percent biodegradable sanitary napkins made-up with natural ingredients such as cotton and corn. These napkins come in two sizes and are completely chemical and odor free, causing no harm to the body as well. Once disposed they naturally decompose completely within 180-360 days.
Taking massive strides in the women’s hygiene services realm, Emusa envisions empowering adolescent girls with adequate information and skills on crucial issues like menstrual hygiene and its management. “As a part of our vision we are planning to tie-up with Rural Communities, Anganwadis, Government Schools and Colleges, Hospitals, and so on, in order to educate women and help them make a safe and conscious choice for a healthy life”, concludes Pallavi Krishna.