TVS Motor Targets Major Growth in European Markets

The TVS Motor Company is planning to expand its footprint in Europe, where it will target Italy, Spain, and Portugal said Sudharshan​‍​‌‍​‍‌​‍​‌‍​‍‌ Venu, the Chairman of the TVS Motor Company, the largest Indian two-wheeler manufacturer.

This step is part of the company's global footprint strategy, which aims to enter "industrialized markets" outside the company's traditional focus on developing countries.

The news came right after TVS Motor's first appearance at EICMA 2025, the global two-wheeler exhibition, where the company unveiled six new models ranging from internal combustion engines to electric powertrains.

The show was graced by the presence of the supersport bike TVS Tangent RR Concept, electric motorcycle TVS eFX three O, TVS M1-S maxi electric scooter, adventure tourer TVS Apache RTX 300, born-electric TVS X, and the urban sports TVS RTR HyprStunt Concept. The Apache RTX 300 will be released in Europe in the first quarter of 2026.

Also Read: HellermannTyton Opens Advanced Chennai Manufacturing Plant

TVS Motor is well on its way and has a great future in the areas of Latin America, Africa, the Middle East, ASEAN, and South Asia. The two-wheeler exports in 2024-25 were up by 22.8% to 10.9 lakh units, accounting for 24% of the total revenues, with Africa and Latin America as major contributors.

The Company's President of International Business, Peyman Kargar described Europe as "not only a market but a place that embodies the emotion and excellence of mobility," and considered the company's EICMA presence as "the debut of a brave, new era.”

The TVS Norton, a British brand of TVS Motor, is also a part of the European expansion plan, where after the launches in the UK and Europe, it will be followed by India and the US, with the Norton roadster being expected to debut in early 2026.