Strongly emerging as a global economic superpower, India has been bustling with business and industrial activities in recent times. While the growing population and increasing urbanization has led to extensive growth of both residential and commercial real estate sectors, it has also resulted in extensive infrastructure development countrywide from both private and government sectors to facilitate this development spurt. Adding on this is the rapid growth of our nation as a global manufacturing hub owing to numerous government initiatives and easy access to resources, which have led to heightened industrialization nationwide.
However, effective management of such large scale projects involves movement of different varieties of materials from one place to another, driving the growth of material handling equipment market in the country.
If recent figures from Grand View Research are to go by, the Indian material handling equipment market revenue which stood at $5.4 billion in 2023 is expected amount to $8.7 billion by 2030, growing at a CAGR of 7.2 percent during the forecast period. In such dynamic and hypercompetitive market conditions, one company that stands-out is Simplicity Projects.
Based in Gurugram, Simplicity Projects was founded in 1982 with a mission to develop technology-driven smart engineering solutions that are built to last. Today, owing to its exceptional manufacturing capabilities and vast industry expertise, the company has strongly cemented its position among the leading and most sought-after material handling solutions providers in the country.
All-encompassing Material Handling Solutions
With over four decades of legacy in manufacturing and supplying top-notch quality bulk material handling systems & equipment, Simplicity Projects boasts of having one of the largest portfolio of offerings in the industry today. The major categories of products that it offers include Material Handling Systems (conveyors, stackers & reclaimers, and dust conditioners), Feeders, and Cranes.
Additionally, the company also provides a wide range of conveyor components such as rollers, pulleys, wire ropes, clutches, couplings, foundation bolts and many others as well, thus ensuring the timely availability of spare parts for its customers to facilitate easy repair & maintenance and avoid downtimes.
Some of the major industries that it cater to include steel, power, cement, distillery, sugar, ceramics, coal, minerals, glass, paper, chemicals & fertilizers and many other large-scale industries.
“With vast resources at our command, we are very well entrenched as a turnkey contractor offering complete engineering services for diverse industries. With a proven track record, the equipment provided by our highly skilled & specialist staff offer best solutions to all bulk material handling issues & problems. Most of the equipment that we design are for a specific solution to a specific problem, thereby achieving an outstanding reputation for designing dependable quality equipment for our customers.
As a highlight of our journey so far, we’ve successfully supplied a 1.2 Km long single conveyor as well”, says Anoop Madan, CEO & Managing Director, Simplicity Projects.
Quality-driven Customization Expert
Always prioritizing client satisfaction above everything else, Simplicity Projects is always ready to go that extra mile to ensure that its clients are provided the best service quality.
Whenever a client approaches the firm with any requirement, it immediately deploys a dedicated in-house expert who visit's the customers’ site, goes through the necessary documents and gets a clear understanding of their requirement. Based on their problem statement, a technical design is formulated and presented to the client, which upon approval is sent to commercial design, taken final approval, followed by the commencement of the project. Every project is further provided with a specialist engineer at the beginning of the project who takes care right from the concept to commissioning of the project and issuing a certificate of completion. As an icing on the cake, the clients can also visit Simplicity Projects' in-house design center where they can get a digital experience of the equipment before installing it on site.
Quality has always been paramount to Simplicity Projects, wherein it not only follows numerous Indian and international standards, but also has fixed metrics & KPIs in place in terms of safety, operation and maintenance. As a result, the company’s equipment comes with minimum maintenance & operation costs, but facilitates optimized performance at clients’ site and reduces the chances of accidents or downtime. To further ease its clients’ operations, Simplicity Projects' products such as conveyors are integrated with cutting-edge technologies such as AI/ML, providing users with the ability to control the equipment remotely through a smartphone, view reports about its performance, and most importantly, adjust the equipment’s capacity as per the plant’s operational capacity.
Reminiscing a recent case study that depicts his company’s service quality, Anoop elucidates, “Quality is never an accident, it is always the result of high intention, sincere effort, intelligent direction and skillful execution, and it represents the wise choice of many alternatives. We recently put-up a conveyor plant in Africa which involved loading 1,000 tons of materials each hour into the ships. By using a cantilever for 30 meters in the conveyor, we made sure that the material flow remained exactly in the middle of the ship. Due to this, the client was able to load the ships faster and with much ease, thus cutting-down labor costs and significantly reducing overall operational costs”.
Mahipal Singh & Kumar Anubhaw, Directors
Employee-centric Work Culture The USP
Simplicity Projects considers its employees as its core strength and the primary differential factor to maintain a competitive edge in the market. Rather than treating them as employees, the firm treats its team members as partners and entrepreneurs as they have invested their precious time into the growth of the company. Further, Simplicity has always believed that healthy employees are more energetic, productive & always available and thus strives for the physical as well as mental well-being of its team members.
Quality is never an accident, it is always the result of high intention, sincere effort, intelligent direction and skillful execution, and it represents the wise choice of many alternatives
“Following Swami Vivekananda’s principles, each member of our team love what they’re doing and put-in their maximum efforts towards completing their tasks. Our employee-friendly work culture that we have cultivated across our organization has been pivotal in retaining our top talent, wherein many of our team employees are with us for over a decade now, and some even since our inception”, adds Anoop.
The Path Ahead
Till date, Simplicity Projects has not only catered to over 5,000 diverse projects and handled more than 100 million tons of materials, but also boasts of having zero percent client attrition right from its inecption, which is a superhuman feat especially in today’s hypercompetitive market scenario. Some of the prominent clients that it has catered to include JSW, Aditya Birla Group, BHEL, Dalmia Bharat, NMDC, NTPS, Hindustan Unilever, Jindal Steel & Power, SAIL, and L&T. Owing to its industry-benchmark practices and such an exemplary track record, the company has also been conferred with the Outstanding Export Performance Award (Capital Goods category) by Engineering Export Promotion Council and is also a Gold Member of the Indian Importers Chambers of Commerce & Industry.
When asked about the future roadmap for Simplicity Projects, Anoop says, “Going forward, we envision positioning ourselves as a global brand that not only provides best-in-class material handling systems, but also a place where people love to work and give their maximum potential. In terms of innovation, we are focusing on developing low cost, high value equipment that every customer can afford and utilize them to increase their production capacity, reduce labor costs and enhance the overall efficiency of their process”.
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