The compostable products industry is changing with new technology and the growing demand for quality products. The environmental landscape is highly polluted, where in, the Government has been taking strict initiatives by banning single-use plastics and its support of sustainable packaging.
Ketan Sharma, Founder & CEO
To address the ongoing industry challenges, Green Kraft Paper Works has robustly positioned itself to offer complete compostable packaging solutions in India. The company partners with reputed brands for the development process, which includes designing, manufacturing, and delivery.
Furthermore, the company uses 100 percent recyclable and compostable kraft paper and prints with water-based, non–toxic inks that are both food-safe and eco-friendly. Furthermore, the company strictly practices sustainability in all facilities by building thoughtful processes to minimize waste by over 20 percent and recycling all scraps back into the paper cycle.
Zero-Waste Packaging Backed by Smart Distribution
Green Kraft Paper Works model is built on three core pillars, which are localized sourcing, agile manufacturing, and smart distribution. The company sources kraft paper and raw materials from regional manufacturers, which reduces transport miles and carbon emissions. Furthermore, the company utilizes a demand-driven production model that allows it to be scalable for large FMCG customers while remaining flexible to offer tailored solutions for D2C brands and restaurants.
“Our consumers are not just buyers, they are co-innovators. Their feedback transforms sustainable packaging from a good concept into a usable and affordable solution for India”, says Ketan Sharma, Founder & CEO, Green Kraft Paper Works.
One of the company’s flagship initiatives is the Zero-Waste Manufacturing Program. In this program, no by-product goes unused, offcuts are reprocessed, rejected sheets are sent back to the pulp, and even the tiniest trimmings go to recycling partners.
Moreover, for logistics, Green Kraft Paper Works follows a hub-and-spoke distribution system. Notably, it is from the company’s Hyderabad base, directly serving southern and central India, while partnering with trusted logistics partners to ensure timely deliveries. Additionally, for enterprise customers, the company establishes contract-based supply schedules, which ensure assistance in regard to inventory planning.
Scaling for Global Markets with Technology & Expertise
Green Kraft Paper Works is known for its excellent post-sales support, for instance, the company assigns a personal account manager to each client. The personal account manager will serve as the single point of contact for order tracking, direct comments, and support. Notably, problems relating to a product or delivery timelines will be resolved quickly through an organized resolution process, usually within 24 to 48 hours.
“At Green Kraft Paper Works, we believe that a sale is not the end of our relationship, it is the beginning of a partnership. The company’s post-sales service is an essential pillar to showcase how we operate”, says Kashmira Sewag, President, Green Kraft Paper Works.
The company’s goal is to become the market leader in India’s packaging sector. Green Kraft Paper Works is creating a company with the capacity to consolidate the packaging industry by scale, innovation, and sustainability. Furthermore, the company is also aspiring to capture international markets through exports. Green Kraft Paper Works vision is to create a green, technology-backed, and Pan-India supply chain that delivers sustainable packaging everywhere.
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