Shiseido Plans India Manufacturing Hub for Growth

Japanese​‍​‌‍​‍‌​‍​‌‍​‍‌ beauty major Shiseido Co. Ltd. is reportedly scouting for manufacturing opportunities in India to implement its long-term strategy of leveraging the booming beauty and personal care market in the country.

Sanjay Sharma, Country Head of Shiseido Group India, remarked that locally made products will have "inherent advantages, including lower duties," but at the same time, the achievement of a sufficient scale and a global manufacturing strategy would largely determine the final decision.

Shiseido, the parent company of internationally acclaimed brands such as Nars Cosmetics and Clé de Peau Beauté, has been steadily increasing its presence in India. The company came to India first in 2001 with its flagship Shiseido brand.

Also Read: Honda Reveals 0 α Electric SUV, Eyes India by 2027

Nars was launched in 2023 through Shoppers Stop and Sephora and then went on to open standalone stores and the Nykaa online marketplace. The company also signed Bollywood star Tamannaah Bhatia as its first Indian brand ambassador, and in the same year, it opened its first Shiseido boutique.

India's beauty market is ranked among the most vibrant worldwide and has attracted a lot of attention from international brands like Fenty Beauty, Huda Beauty, and Chanel. According to the McKinsey report "State of Beauty 2025," India is the most promising growth market globally, with 41% of global beauty executives planning to increase their distribution network in the country by 2027- a trend local production and deeper market engagement at Shiseido would likely ​‍​‌‍​‍‌​‍​‌‍​‍‌enable.