Authenticity in packaging is one of the primary factors that attract consumer attention. Especially, when it comes to the fashion and lifestyle industry, outlook of a product and the sophistication in it is a driving factor for the sales. Packaging of a perfume ought to be attractive enough for a consumer to admire it at the store before buying it. The cosmetic industry has always been a little stricter about creativity in packaging compared to other product manufacturing sectors. There must always be an appeal in the final packaging of a perfume that will ensure a sense of trust in the end consumer.
Programs that have been launched by the government of India to transform the country into a global manufacturing hub will be a reason for the growth of the cosmetic packaging industry. Moreover, the e-commerce boom has multiplied the packaging needs for the cosmetic companies. The market now demands sustainable packaging that increases the brand value of the product and stands testimony to the everlasting attribute of it.