Jiomart Increases its Products range to compete with Amazon.com and Walmart-backed Flipkart

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By: The Industry Outlook Team | Thursday, 16 July 2020

In the coming years, besides JioMart will cover more cities, customers, and expand to more categories besides strengthening collaboration with more brands, businesses, and entrepreneurs. Reliance retail would be inducting global partners in the next few quarters who has granted strong investments from strategic and financial investors,

The Chairman Mukesh Ambani said on Wednesday, “This seamless connection will provide a huge boost to India’s consumption which in turn will strengthen country’s existing manufacturing capacity as well as enable new start-ups, and over time, India can be a large manufacturing hub for meeting our own growing consumption needs.”

The partnership with Facebook-owned WhatsApp has provided JioMart with a user base of about 400 million in India. This has given the company the needed edge to increase its network for consumer reach and kirana stores, As told by some analysts, before partnering with Watsapp, JioMart had been facing some issues while getting merchants and customers, but now, JioMart is totally focussed on scaling its delivery capabilities and geographical reach.

Reliance Retail merging the capabilities of kirana stores has provided them with a pan-India network that consists of 12,000 stores, this giving them the platform to reach every consumer in a better manner. This has given our domestic Giant an advantage over the worlds giants that include Walmart-backed Flipkart and Amazon.com. While according to the sources, RIL is also expected to take over Future Groups that owns the chains of BIg Bazaar chain of stores.

While, according to the CMD at Technopak, there is enough room for all the three players - Reliance Retail, Walmart-backed Flipkart, and Amazon.com - to co-exist and grow their business in India.

Singhal highlighted, “JioMart is fundamentally different as an idea and does not come in direct or indirect competition with Flipkart or Amazon — both are pure-play online players and have got significant restrictions because of FDI policy which Reliance does not have.”