The backbone of heavy-duty transportation, construction, and logistics industries, India’s trailer manufacturing sector plays a critical role by efficiently moving commodities across diverse terrains. As the nation focuses on enhancing infrastructure and cross-border trade, trailers become the unsung heroes facilitating this advancement from the background. However, the largely unorganized industry, significantly interconnected with steel and coal sectors, experiences upheavals coinciding with the rise and dip in the demand for steel and coal. Moreover, the existence of a multitude of unorganized players exacerbates the challenge as quality compromise for a lower price is accepted widely in a price-sensitive market.
Yet, a substantial consumer-base prioritises trailer quality, durability, and performance, turning towards Jagdamba Trailers Pvt Ltd. A pioneering iCAT certified trailers and tippers manufacturing organization adhering to CMVR Rules, the company maintains its edge by focusing on product quality and a service-oriented approach. Leveraging OEM partnerships, and other strategies, the firm has also diversified its services, broadening its horizons.
Aftab Alam Khan, Head - Sales & Marketing
Diverse Products Supplied across Regions
Jagdamba Trailers’ range of products is wide spanning and encompasses diverse options like a Tip Trailer, Flat Bed Trailer, Side Wall Trailer, Tipper, & Scoop and Rock Body. The company also recently launched Cement Bulkers and Fuel Tankers. Its jointless trailers provide the company a distinguishing feature in its robust portfolio. These products cater to the distinctive requirements of diverse industries, providing optimal solutions to goods moving and mobility requirements. Beyond the listed products, Jagdamba Trailers also offers the option to customize trailers, embedding the products with the specific features and dimensions as per the needs of its clients.
“In partnership with prominent OEMs such as Ashok Leyland and Tata Motors, the company also creates trailers to be supplied for their fully built solutions. By expanding its solutions to OEMs, the company ensures a steady business flow, while also enhancing its market reach across various regions. The firm’s extensive network spanning key states like Odisha, Chhattisgarh, Maharashtra, West Bengal, and Uttar Pradesh help it reach a wide audience. To further expand its presence, the firm has initiated supply operations in southern states like Kerala, Tamil Nadu and Andhra Pradesh. Jagdamba Trailers recently started supplies in Bihar, Gujarat, Gujarat, Rajasthan and North East”, shares Gyan Singh Kshatriya, CEO & Director, Jagdamba Trailers.
“We are exploring the feasibility of setting up assembly units in strategically located regions. By producing trailers locally, we can improve our operational efficiency and respond more effectively to market demands, ultimately boosting our sales. To further solidify our foothold in these areas, we are actively establishing service facilities that provide local support to our customers”, adds Aftab Alam Khan, Head (Sales & Marketing), Jagdamba Trailers.
“Looking ahead, we believe that the southern states will present significant growth opportunities, particularly as rigid tippers are gradually replaced with trailers. The ongoing development of highway ports in these regions will further increase demand for trailers, and we are eager to capitalize on this emerging market”, he adds.
Enjoying a competitively leading position and trust in the market, the company has set sights on achieving production capability of 5000 trailers by FY2026. To meet this ambitious aspiration, the team is investing in infrastructure enhancement, creating dedicated facilities for different trailer variants, including the establishment of specialized facilities for the production of its new products.
Service Centric & Striving for Customer Loyalty
The trailer industry is characterized by intense competition, largely due to a multitude of unorganized players that can disrupt pricing structures. Despite this challenging landscape, there exists a substantial customer base that prioritizes quality and performance, choosing to partner with reputable brands like Jagdamba Trailers.
“To address the competitive challenges, we consistently focus on enhancing the quality of our products, which not only helps retain our existing customers but also attracts new ones. Our service-oriented approach is another critical strategy. By providing exceptional customer service, we build loyalty and trust within our clientele”, adds Aftab Alam Khan.
“At Jagdamba Trailers, we place a strong emphasis on customer satisfaction, which we believe is essential for fostering long-term loyalty. Our comprehensive after-sales services are a cornerstone of this commitment. We have established an extensive service network and formed strong partnerships with local vendors, enabling us to provide prompt and high-quality service to our customers. This capability allows us to respond swiftly when a customer raises a complaint, ensuring that their needs are addressed without delay”, he adds further.
In addition to reactive service, the company proactively offers preventive maintenance its our customers' sites according to a prescribed schedule. This approach significantly reduces breakdown times and minimizes complaints, resulting in smoother operations for its clients. The firm’s dedication to providing excellent after-sales support has helped them to maintain strong relationships with several bulk buyers. They continue to appreciate the performance of Jagdamba Trailers' products and the reliability of its service, reinforcing their loyalty to Jagdamba Trailers.
Safety & Performance Assured
As quality remains a cornerstone anchoring all of Jagdamba Trailers' efforts, the company has established a dedicated quality assurance team that is equipped with the latest testing and inspection technologies. Every stage of production has integrated stringent quality control measures, ensuring product superiority consistently.
Committed to manufacturing high-quality trailers, the company emphasizes adherence to legal regulations, extending to design approvals. In addition to certifying all trailers, the products are homologated on the MoRTH website, demonstrating its reliability. For further improving safety, comprehensive features are built into the trailers and extensive training is provided to operators, drivers, and maintenance staff.
“Our training programs focus on the safe operation of our trailers, ensuring that users are well-equipped to handle the equipment responsibly. Additionally, we conduct preventive maintenance at customer sites according to a prescribed schedule, further ensuring that our trailers remain in optimal condition throughout their operational life”, adds Gyan Singh Kshatriya.
To enhance customer experience, the firm has implemented proactive customer service practices in place. Comprehensive after-sales services, and a vast service network along with strong partnerships with local vendors, has allowed the company to create unmatched service experiences. Apart from reactive service, the firm also offers preventative maintenance services, minimizing downtime, and facilitating seamless operations.
As its robust plans for scaling operations take flight, the company remains steadfast towards enhancing quality standards with evolving market changes and client demands. Furthermore, with increasing regional presence, Jagdamba Trailers plans to maintain personalized support by establishing customer and application profiling processes to learn the specific support customers may need. Leveraging these insights, the firm plans to schedule targeted service camps and tailored technical follow-ups.
Looking Ahead
Having carved a leading position in the Indian trailer manufacturing sector, Jagdamba Trailers now aspires to become a global industry leader. Pivoted by its motto ‘SETTING NEW BENCHMARKS’, the company aims to continually elevate its standards for product excellence and customer satisfaction. To achieve this growth, the company focuses on nurturing its workforce, encouraging them to prioritize organizational goals and develop creativity that fosters innovation. Imbibing a culture of adaptation, the company views uncertainty as opportunity, encouraging teams to collectively ideate solutions and propel success.
With a clear vision for the coming years, the company actively motivates its teams to expand the boundaries of innovation, creatively and collaboratively moving forward to achieve long-term objectives. With the company’s goal for the future being global leadership in the trailer industry, it is not only focusing on refining its workforce, but also on strategies that will elevate its status on the global platform.
“Driven by our goal, we have identified several key international markets that present significant opportunities for expansion. Our commitment to building a strong international presence and positioning Jagdamba Trailers as a leading name in the global trailer industry, will be fueled by these markets”, concludes Gyan Singh Kshatriya.
To create a strong footing in international markets, Jagdamba Trailers has strategized the construction of a state-of-the-art facility in the UAE, a strategic location offering a pathway to the entire Middle East and African countries along with parts of Europe. Planning to commence operation in later 2025, the company anticipates these activities mark a critical turning point in establishing its presence in global markets. Through thorough measures and an agile approach focused on tailoring solutions to align with local demands, the company aims to establish its robust capabilities. Prioritizing collaborations and strategic partner¬ships, it aims to widen its reach effectively. A prominent name in Indian Trailer sector, Jagdamba Trailers is on the path to achieve immense global success, staying true to its focus on customer satisfaction through high-performance products.
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