India is a country with diverse festive seasons due to its rich cultural traditions. In today’s business scenario, many logistics companies are competing to offer valuable services.
Moreover, the peak season surge creates pressure in every link of the supply chain, from inventory buffer strategies to managing warehouse overflow, recalibrating route congestion, and making deliveries throughout the country. Notably, few companies have developed a strategic approach to the challenges of scale with agility and precision.
This article intends to showcase the pioneering companies that are shaping logistics during festive times and those who truly understand that efficient logistics is not merely about transportation, but about facilitating seamless connectivity, fostering industries, and driving economic growth across the state and beyond.
Delhivery
Delhivery, an expansive 3PL player in India, is known for high-volume festive deliveries. In September 2025, the company had a total of 104.4 million processed shipments delivered, including 6.2 million shipments on a single day. This type of successful business strategy comes with a combination of network densification, automation, and data-led routing.
To optimize route congestion, Delhivery utilizes AI route optimization engines that continuously analyze real-time traffic and hub load data to recalibrate routes. Furthermore, a real-time tracking system is integrated into Delhivery's merchant and customer platforms, allowing visibility of parcels from collection to destination. The company has added to its dark stores and intracity delivery its "Rapid Commerce" offering to narrow delivery timeframes and facilitate faster customer service during peaks in demand.
“India’s festive season truly tests the agility of logistics networks , success lies in blending technology, foresight, and customer-centric execution,” Kapil Bharati, Co-founder and Chief Technology Officer, Delhivery.
In addition, the company maintains cleanliness during backlog periods by relying on inventory buffer strategies, and has a robust strategy to procure overflow space while also effecting alternative routing.
Also Read: How Cold Chain Logistics are Solving Food Wastage in India
XpressBees
XpressBees is one of the leading courier services in India, where in the company has established the much needed credibility in catering to the overwhelming buyers during festive seasons. Moreover, as per the industry reports, XpressBees estimates volumes will increase two to three times in peak season, and they expect to deliver as many as 1.5 million packages daily during a festive rush.
Also to speak of, the company’s warehouse logistics structure offers a great deal of versatility, allowing for flexible capacity to meet peak season volumes. Furthermore, in relation to inventory, the company positions inventory in regional micro-fulfillment hubs to facilitate faster intra-city delivery. Notably, the company focuses on decreasing the burden on centralized hubs. Its investment in AI and predictive analytics supports proactive inhibition of delivery bottlenecks and modifies routes and reassigns deliveries. In addition, the company focuses on reverse logistics infrastructure during high-demand periods to mitigate returns.
By integrating with the ONDC and its growth to cover 20,000 pin codes, the company expands its coverage in all of India. It has an extensive network with operational investments that make it a trusted solution for last-mile delivery.
Blue Dart
Blue Dart, supported by DHL, offers a profound air and surface logistics expertise to India’s peak business period. One of its noteworthy initiatives is “Diwali Express”, a festive-time promotional option that gives a discount of up to 40 percent on domestic gift shipments and up to 60% off on international gift shipments.
Blue Dart brings to the table is in its time-defined deliveries, benefiting from its domestic air network and also its cross-border capabilities. The company’s investment in Internet of Things (IoT) in logistics and tracking visibility ensures reliability and high visibility when operational congestion occurs.
The company delivers to more than 56,400 Indian locations and ships to more than 220 countries. It is frequently selected as the courier for premium gifts that are time-sensitive. Blue Dart also utilizes a variety of strategies to manage warehouse overflow by staging surge inventory at regional hubs and flexibly scaling operations. Moreover, “Diwali Express” is an exclusive initiative by Blue Dart designed for gifts during festivals, and is an added proof point in its management of festival returns and premium express deliveries.
Ecom Express
Delhivery and XpressBees are asset-based 3PLs, while Ecom Express collaborates with aggregators like Shiprocket, which is active during the festive season for courier partners in the e-commerce Indian ecosystem.
The company has developed a delivery partner programme, termed as “Ecom Sanjeev”, and engages tens of thousands of gig workers for increased delivery capacity during the peak period.
“Our goal during peak seasons is to make logistics invisible to the customer , seamless, predictable, and powered by technology at every step,” Biplob Chatterjee, Chief Business Officer, Ecom Express.
Furthermore, aggregator solutions such as Ship rocket expand capacity by diversifying partners, eliminating many single points of failure. They enable brands to reposition load across networks, alleviate congestion in routes, and dynamically improve last-mile delivery in India. Moreover, the company also assists in reverse logistics in India by sweeping returns streams back into the network.
Pickrr
Pickrr, formerly started as logistics-tech startup, has quickly become a full-stack logistics solution provider for D2C brands, small to medium-sized businesses (SMBs), and larger sellers. The company is playing a crucial role in enabling India’s festive e-commerce boom, especially for businesses demanding tech-enabled logistics services.
Amid festive frenzy, especially when delays can result in lost customers, Pickrr AI-enabled courier selection guarantees the authority to ship with the most reliable, fastest partner by performance, region, and cost. Moreover, with order volumes often surging 2–5x during sales events, the ability to plug-and-play with the existing Pickrr logistics structure helps sellers grow without committing to their own logistics infrastructure. Furthermore, staging inventory close to end-consumers in metros and Tier 2/3 cities, Pickrr helps reduce delivery times, which is critical for time-sensitive gifting and offers during festive seasons.
FAQs:
How do logistics companies in India manage the surge in deliveries during the festive season?
Many companies employ extra employees, increase delivery fleets, and deploy technology-driven route stacking in order to speedily accommodate the additional shipment volume.
How do courier companies maintain customer satisfaction during delays or service disruptions in the festive rush?
Courier companies’ courier services support customers through tracking deliveries in real time, by offering notifications, responsive customer support, and providing flexible delivery options.
What is the typical delivery time and cost during the festive rush in India?
Delivery is typically 2–5 days, with standard shipments costing ₹50–₹150, and express shipments costing ₹200–₹400.
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