The modern Indian consumer is moving from traditional consumption patterns to a more health and wellbeing-focused perspective. Counting calories, reading labels, avoiding sugar-dense beverages is the norm, while the desire for something cool, refreshing, and delectable remains. The beverage sector needs a makeover with more innovative, functional drinks. Identifying a massive gap in this segment, Co-founders Rohit Bisht, CA Shobha Bisht, and Gunjan Chokshi came up with the ingenious idea of hemp and herb-based health and calmness drinks, establishing their brand Young Monk Beverages.
Ideal for the young consumer that craves something unique, flavorful yet healthy, the beverage, available in a range of flavors combines plant-based ingredients and herbs like Hemp, Chamomile, Mulethi, and more, to offer a relaxing experience. On the mission to create a revolutionary category of lifestyle, health-centric, aspirational, and modern beverages, the brand caters to the growing demand for healthier and zero added sugar alternatives in India’s evolving beverage market.
Plant-Based Goodness
The first of its kind, Young Monk Beverages has carved a niche, addressing a gap that until now remained unexplored.
Providing a flavorful, alcohol-free option that appeals to health-savvy individuals as a perfect standalone beverage and a premium mixer, the company is offering a distinctive experience. The beverages are crafted with globally benchmarked manufacturing processes and certifications, and are a trendy choice for social events, office meet-ups, and family gatherings alike.
The unique formulation of hemp which infuses the drinks with a touch of nature's goodness, and adaptogenic herbs like mulethi which combats exhaustion and improves mood, chamomile which reduces anxiety and promotes relaxation, L-Theanine which calms the mind and reduces stress, and monk fruit which adds sweetness without the calories, making the drink guilt-free is proving to be a game changer.
“We are proud of our strategic partnership with BOHECO, a trusted pioneer in hemp innovation, who has supported us since inception. Together, we are building a brand synonymous with trust, quality, and innovation”, shares Rohit Bisht, Co-Founder, Young Monk Beverages.
The FSSAI-compliant beverages are made from the finest quality of hemp seed sourced from Bombay Hemp, who are the pioneers of India’s hemp revolution, and superior quality raw materials sourced from trusted vendors. Infusing herbs like chamomile which help promote relaxation, mulethi which helps destress, monk fruit which adds sweetness without the calories, and unique flavors into a unique concoction, the company curates a premium quality product.
Journey & Future Roadmap
Taking from his Himalayan heritage, Rohit chose the name Young Monk inspired by the inherent belonging of everything monk-related to the region, and as a twist to the popular alcoholic drink Old Monk, to create his new energetic and dynamic brand. Standing for health and wellbeing, the company’s journey started with a desire to bring something unique to the beverage market, various trials and errors, and an ‘AHA’ moment of identifying a critical market gap. Today, the beverage is loved all across Mumbai, and the brand has ambitious plans for future expansions including targeting e-Commerce, quick commerce, influencer partnerships, and expanding into untapped markets including Goa, Bangalore, Chennai, and more.
“Looking ahead, we seek strategic funding to scale operations, enhance our distribution network, and amplify marketing efforts. With your support, we aim to lead the revolution in India's beverage landscape. Our mission is to inspire consumers to DRINK UP & UNWIND”, concludes Rohit.
With aspirations to multiply its revenue 3x, explore the HoReCa segment and penetrate major establishments including pubs, hotels, and more, the company plans to place its beverages as a standalone drink and a mixer. In collaboration with investors, the firm also plans to expand its product range to include men’s health drinks, hemp protein bars, non-alcoholic beer, and more, creating a niche that gets people talking.
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