Agriculture has always been at the heart of the Indian economy. More than 50 per cent of the population is involved in agriculture and allied businesses and contribute to a major portion of the GDP. With positive future prospects, the agro-products industry of India is set to create new records globally. Especially, in the current times of hardship, when the pandemic shockwave has created major disruptions in Chinese supply chains, it is, perhaps, time for the Indian agroproducts industry to step forward and acquire new clients worldwide.
Ours being one of those countries which are least affected by the virus will act as the silver lining for all the native agro product manufacturers and suppliers in gaining trust and reliability across the globe. A number of global manufacturers have also invited Indian firms to discuss the possibility to shift a portion of their supply chains from China in a feat to diversify operations following the outbreak of COVID-19. The substantial volume of organic agro products in the country is also one of the major reasons why international players are interested in partnering with Indian companies.
Saanvi Agricultural Products, based out of Chennai was incorporated with a mission to produce procure and supply high-quality products to customers, which are naturally grown. The company has been focusing on the growing medium for propagation, young plants, growing fruits and vegetables without the use of any pesticides. All their produce including spices, cereals is grown naturally and without any contaminations. It is supplying the majority of the agro products to the floriculture, horticulture and agriculture industry where the customers are able to get enhanced output in terms of quantity and quality. “Saanvi is an important supplier to the modern horticulture industry, the coco peat and coco husk chips growing media is an important contributor to its eco-friendliness and sustainability,” says S Parameswari, Director, Saanvi Agricultural Products.
Industry Expertise Driving Customer Satisfaction
According to Anandhi Prabu, Managing
Director and industry veteran, there are many cropspecific products that are manufactured by Saanvi. So, the same recipe or combination of nutrients may not be applicable for all of them. For growing flowering plants, fruits and vegetables each need to be enhanced with the required input of nutrients for the higher productivity of fruits and flowers. For instance, when there is a new requirement for value addition to their coco peat with bio fertilisers, micro and macronutrients, it is properly blended and then supplied.
“We always do a market survey on the current trend and needs of the customer and keep ourselves updated on their needs. This brings in a lot of satisfied customers without any quality or supply issues. The Customer is always in the core of our strategy and daily work. It’s only together with our customers and partners that we can thrive. We provide our customers with fit-to-purpose products and services, as well as professional advice on their specific circumstances,” states Anandhi Prabu.
Saanvi is an important supplier to the modern horticultural industry, the coco peat and coco husk chips growing media is an important contributor to its eco-friendliness and sustainability
Internationally Praised Products
All the food and agro products by Saanvi are naturally grown and completely organic. The honey they sell is organic and procured from the hills without any adulteration. One of their major products is coco peat, an extract from the coconut husk is a 100 per cent environment friendly and organic. From the raw material source until the final production, different stages of testing are done to ensure that the right product is processed. The company always processes the product to cater to the industry’s need. Most of their clients in Europe, USA, Canada, South Korea, Australia, Canada, New Zealand, Israel, China, Malaysia, Singapore, Male, Chile, etc use their complete range of products that include coco peat, coco husk chips, coco coir, crushed chips in their Substrates/potting mix. Each country has different standards and Saanvi understands them thoroughly before catering to their quarantine and required specifications.
Planning the Future Ahead
The trend towards organic cultivation has been slow but steady in India. The usage of chemical and unprofessional cultivation practices and system are followed as well. Agricultural products are consumed with contamination resulting in major illness. Consuming high-quality products that are enriched micro and macronutrients adds value to human lives. Earlier, the company’s attention was more on the export market, but after visiting many farms and dealing with many products they found that the high-quality products are used for the export market and Indian consumers are left with lowquality products. So, they want those customs to get changed where all high-quality agro-food products are able to reach the domestic customer at a competitive price.
Speaking about the future ahead of the company, S K Senthil Prabu, CEO, concludes, “In the next five years Saanvi will definitely get Star Trading House (STH) category and our brand “SAPLE” will be well known by every Indian. All our food and agricultural products will be produced and supplied with a stringent quality control system and it will enhance every customer’s life.”