Over the past five years, the supplement market in India has witnessed significant transformations, influenced largely by Western trends in nutrition and fitness. The influx of Western culture has prompted the introduction of various supplements in the Indian market, often following trends set in Western countries.
However, a notable challenge lies in the prevalence of a gray market. The lack of awareness and education regarding supplements, particularly in tier three and tier four markets, has given rise to unauthorized local vendors selling unregulated products. This poses a significant challenge to established brands like Doctor's Choice, striving to create awareness and redirect consumers to legitimate sources.
Our subscribers play a decisive role in finalization of our annual list of "Top 10 Nutraceutical startups - 2024" by recommending those which have served them with excellence and are praiseworthy. If you feel there is a company that deserves to be on our annual list, do write to us about them mentioning their value proposition.
Pankaj Sharma
Executive Director, Aesthetic Softcaps
The company is dedicated to improving health supplementation in crucial areas such as cardiovascular, gastrointestinal, neuroscience, and more
Pankaj Vekariya
Founder, Biotrex Nutraceuticals
A one stop solution for all nutritional and dietary supplement manufacturing and development needs, expertise in contract manufacturing service
Ankit Jha
CMO, Doctor's Choice
The company specializes in dietary supplements and collaborates with international researchers to design products that meet the needs of athletes, fitness enthusiasts, and gym-goers
Rahul Loyalka
Co-Founder & Director, Health Platter Global
The company specialized in manufacturer and supplier of speciality teas, flavour & nutraceutical teas, nutraceutical supplements and many more
Bhavin Shah
Managing Director, Heat Nutraceuticals
The nutraceuticals product manufacturing firm having extensive experience in the field, offering products such as vitamins, excipients, food ingredients and many more
CA Akarsh Mittal
Director, Himalayan Nutraceuticals
A pharmaceutical manufacturing firm provides herbal extracts, phytochemicals, nutraceuticals, spray dried products, with expertise in health and personal care products
Krishnan Devasenapathi
Founder & Chairman, Ishaanav Nutraceuticals
A contract manufacturing company, specializes in clinical nutraceutical manufacturing and impressive product range comprises nutraceuticals and phytopharmaceutical products for prevention, management, and wellness
Sachin Gajjar
Director, Mark Nutraceuticals
A manufacturer of nutraceuticals supplements, specialized in spirulina products also provides in different format like powder, tablets and capsules in B2B & B2C
Ritika Jain
Founder & CEO, NutraBooti
The company aims to provide pure-play nutraceutical products that are highly effective and easily consumable advanced formulation
Dr. Mallesh Mandha
Founder & CEO, Oxylus Nutraceuticals
An organization offering a wide array of pharma products, with expertise in medical health care, nutraceuticals, pharmaceuticals, lung health and dietary supplements
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