Industry has reached an inflection point under the aftereffect of the Covid-19 pandemic. Notwithstanding the restraint on the market growth, there has been a blessing in disguise when it comes to rethinking the business models. In several cases, it is evident in the way innovation is being prioritized. From procurement of raw materials to manufacturing and supply chain, every step of the way has been polished with a layer of agility and improvisation. Doing business has become all about being proactive and building the capability to mine hidden opportunities and harness them.