India is expected to become the World’s third largest Construction market by 2022 (By IBEF (India Brand Equity Foundation)). India will require investment worth Rs.50 trillion (US$ 777.73 billion) by 2022 for a sustainable development. Particularly so, Construction is the second largest economic activity in the country and has been growing rapidly. Led by this, Construction Additives market is expected to witness a significant increase with the growing demand for construction additives, owing to the increasing number of construction activities such as Metro, Roads, Railway/DFCC, High Speed Rail, Highways, Airports, Real Estate, etc.
Operating out of New Delhi, located in Greater Noida, Ado Additives Technologies Ltd. also known as ATPL Group, is one of the leading manufacturers of Construction chemicals having pan India presence. We are a CE Certified, ISO 9001:2015 & 14001:2015 Company. Our products are accredited by Bureau of Indian Standards (BIS) and Central Road Research Institute (CRRI). ATPL Group brings a myriad of Construction Chemicals to the table, with quality and cost-effective prices. The range of products manufactured by ATPL includes Concrete/Mortar Admixtures, Waterproofing Compounds, Corrosion Inhibitors, Mould Release Agents, Curing Compounds, Shotcrete/Gunite Admixtures, and Polymer/Epoxy Modified Repair Mortars & Bonding Agents. A few more in the list are Acrylic and Polymer Modified Flexible Waterproofing Membranes, Expanding Grouts, Grouting Admixtures, Resin and Cement Capsules for Anchoring/Rock bolting, and Floor Hardeners.
ATPL has acquired a reputation for its deep emphasis on quality of products and scalable experience in construction and infrastructure. Throwing some light on ATPL’s value proposition, MD & Chairman of ATPL Group, Sanjay Arora says, “The foundation of ATPL is built upon the passion to work beyond the clients’ expectation and deliver industry-oriented products to become a partner of choice, for transformational experiences. The Company encompasses technically qualified and experienced professionals who can handle customers’ requirement instantaneously.”
The Journey And The Founder
ATPL was ushered into the industrial space by Mr. Sanjay Arora (Chairman & Managing Director). Sanjay has accomplished a notable career in the petrochemical space before entering in the Constructions industry. Coming from a humble, middle-class family having no business legacy, Sanjay had the honest desire to do something unique. He started his professional stint in 1986, working with an International Petrochemical Manufacturer. Forging ahead in 1993, he moved on to manufacturing of synthetic rubber adhesive in partnership and also laid down the initial foundation for an International construction chemical manufacturing unit.
Sanjay didn’t give up and started working on the huge potential and scope of Construction Chemical business in the country. Eventually, after a year of an uphill battle, he founded ATPL in 2004. Initially, the brand started manufacturing adhesives and construction chemicals in smaller proportions. Sanjay even went out of his way to sell products from door to door. Nevertheless, his hard work and dedication paid off, and ATPL is now one of the premiere names in the country for Construction Chemicals.
Cost Effective And Quality Products Only
ATPL has been able to comprehend the market needs and develop products accordingly. With time, ATPL reached out and brought four other ventures, under its umbrella, Maple Leaf Electrovacs & Access Systems Pvt. Ltd. (Smart home solutions), the authorized Indian dealer for Chamberlain Lift master (Germany) and Electrolux Vacuum (Sweden) and Galaxy 9 Tradelinkers, A sourcing agent rendering services to the International Market with expertise in home textiles, garments & durable goods and Ado TXL Services Pvt. Ltd., an Engineering, Manufacturing, Quality Assurance & Inspection, Project Management and Technical Training service provider.
ATPL has its registered office in New Delhi, a fully functional manufacturing plant at Greater Noida and a well-trained workforce who helps in building a robust image of the company. Over the years, ATPL has become a profound manufacturer of cost-effective and quality products. Amongst the others, Concrete Admixtures occupy the highest share in the market. Admixtures, such as PC Based, are used in the first state of construction. The Asia-Pacific region has the highest consumption rate for admixtures owing to the huge number of infrastructure projects undertaken, and ATPL stands at the forefront of introducing the latest generation of concrete admixtures in the market.
At the same time, technology provides vital assistance in upholding the quality of every product. ATPL’s quality is determined upon meeting the customers’ use. At ATPL, quality is determined upon meeting the customers’ expectations in terms of consumption and use. Every product undergoes stringent quality control parameters, which are monitored by talented experts. The quality benchmark is further upgraded by the R&D Department constantly. “At every step of our production process, we ensure each batch is tested and goes through strict quality check”, assets Sanjay.
R&D For Evolving Products
In any product-oriented venture, R&D plays an indispensable role. ATPL’s core functions are supported by in-depth R&D, which has helped the firm gain a new trajectory of growth and balance. The Company has its own R&D Centre, which keeps track of emerging innovations of the era. R&D helps them bring highly valued technologies, strategies and designs which gives a competitive advantage in the market. “We provide our customers with evolving products as per their changing requirements, at competitive prices”, says Sanjay.
The Talented Workforce
The company is driven by a team of technocrats having rich experience in the field of construction and infrastructure. ATPL technical team is in constant communication with their partners, understanding their concerns to mould themselves in a way that benefits all
Sanjay Arora, MD & Chairma
A good chunk of credit for such an impressive performance in the market goes to the team of experts at ATPL. The Company is driven by a team of technocrats having rich experience in the field of construction and infrastructure. ATPL technical team is in constant communication with their partners, understanding their concerns to mould themselves in a way that benefits all. The positive attitude has helped them maintain a robust mindset to withstand the challenges. Most importantly, the team takes heed of feedback and coordinate with the R&D team to inculcate the changes and increase the efficiency of products.
ATPL is comprehensive towards the needs of its partners and stakeholders (contractors, sub-contractors or general consultants), catering to their needs, and essentially gaining from the combined experience. ATPL is continuously focusing on educating the people within to bring out the best in employees, and to increase productivity and become a high performing company. Identifying skill gaps of employees and honing their skills is an integral part of ATPL’s Employee Development Program. The firm organizes workshops to create a culture of ownership and accountability across the organization. “We believe in nurturing our people so they build a fulfilling future for self and the organization”, adds Sanjay.
Becoming A Part Of The Bigger Picture
Over the past few years, global construction chemicals market size has shown steady growth. In 2018, the market size was valued at $32.0 billion, further foreseeing a growth of $50.6 billion, by 2026 at a CAGR of 5.9% (SOURCE OF INFORMATION YET TO BE PROVIDED BY PRAJNYA). Amidst this aggressive growth, ATPL is aiming to be a part of it, by retaining its prestigious clients while expanding its venture to the South Asian region. ATPL wishes to maintain its strategic priority by measuring, evaluating and building customer confidence by continuous improvement and break-though in product development.