FEBRUARY 20268JAGUAR LAND ROVER STARTS ASSEMBLING EVOQUE AT TAMIL NADU PLANTADDVERB LAUNCHES WHEELED HUMANOID ELIXIS-W AT LOGIMAT INDIAJaguar Land Rover (JLR) is set to begin assembling the Range Rover Evoque at its new $994-million factory in Tamil Nadu on February 9.This initiative is part of the major move in the strategy of the company to increase its production aimed at tapping into the increasing demand of luxury cars in India.JLR will have its high end vehicles centred in the Panapakkam plant, run by Tata Motors Passenger Vehicles, Addverb has introduced its wheeled humanoid robot named Elixis-W at the LogiMATIndia 2026 event as a game-changing milestone for India's robotics industry in industrial automatic processes.The robot was unveiled at Bombay Exhibition Centre in Mumbai and is a Made-in-India solution to support real-world applications on factory and warehouse floors. The blend of mobility, cognition, and dexterity allows Elixis-W and in the future it is projected that this may be further increased to include the current production that is carried out in the Pune plant.The Tamil Nadu plant will have an annual capacity of 250,000 cars and will be initially involved in the assembling of the Evoque with a projected production of less than 10,000 units to cater to the domestic market.Nevertheless, the facility also has a prospect of being a starting point of the exports in the future. The move to localization is also a strategy that JLR has adopted to lower its costs and provide more competitive prices to its competitors such as Mercedes-Benz, BMW, and Audi.With global sales struggling, especially in China and the US, where increased taxation and import tariffs are now putting a strain on the bottom line, India is offering a ray of hope in terms of high-end SUVs. JLR, which was sold to Tata Motors in 2008, has been producing vehicles in the country since 2011 to evade high importation taxes. The new facility will enhance the company position domestically and it will be able to compete better in the emerging luxury segment in India. to autonomously travel throughout the unstructured operating environment while working alongside humans safely and concurrently.The robot is built to handle tough, repetitive and hazardous tasks that slow down human workers. "We are profoundly elated to unveil our first wheeled humanoid, a manifestation of our enduring philosophy of human-robot synergy," said Sangeet Kumar, CEO and Co-Founder of Addverb. He added that the design lets human talent focus on decision-making and higher-value work while the robot tackles physically demanding jobs.Elixis-W's unveiling came with other automation solutions at the event. Addverb displayed the Cruiser 360, a four-way pallet shuttle that optimizes storage space and speeds up retrieval. The FlowT autonomous forklift was shown handling material in dynamic environments with flexibility and safety. Visitors also saw Trakr, a quadruped robot with advanced navigation skills that can operate near humans.LogiMAT India 2026 is a major logistics and supply chain exhibition where companies from across the world bring the latest intralogistics innovations. Addverb's Elixis-W is a clear example of how Indian companies are pushing into advanced robotics, not just traditional warehouse machines. TOP STORIESTOP STORIESTOP STORIES
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