9FEBRUARY, 2026AM/NS INDIA TARGETS 75% REVENUE FROM VALUE-ADDED STEELArcelorMittal Nippon Steel India (AM/NS India) announced the strengthening of its value-added portfolio with AM/NS Vibrance and AM/NS Optima two world-class, premium branded steel solutions engineered to meet the increasingly design-led needs of Original Equipment Manufacturers (OEMs) across appliance and industrial manufacturing ecosystems.With demand rising for steel that combines consistent surface quality, tight tolerances, and reliable performance at scale, AM/NS India is expanding its value-added portfolio with branded offerings that reduce reliance on imports and make premium, internationally benchmarked quality available domestically. These two branded coated offerings now form part of a value-added product portfolio that includes Optigal, Magnelis, Optigal Prime, Optigal Pinnacle, and others each validated for consistency, efficiency, and durability across diverse applications.India's consumer durables market expected to become the world's fourth-largest by FY27 is rapidly premiumising, driven by rising demand for appliances with flawless finishes and that complement design-led living spaces.Annual coated steel demand in India currently at 11.1 million tonnes is projected to grow at an 8 10% CAGR in the coming years. Within the appliance segment, coated steel consumption is growing at about 10% annually, driven by rising consumer aspirations, rapid urbanisation, accelerating premiumisation, and supportive national initiatives such as the Production Linked Incentive (PLI) scheme and import-substitution efforts.Demand for coated steel in industrial applications is projected to grow at an 812% CAGR through 2030, supported by government policies that drive PLI, self-reliance initiatives, and the expansion of the automotive, electronics, and engineering sectors.Together, the appliance and industrial segments re-inforce the strategic importance of coated steel in India's long-term growth trajectory and highlight the critical role of high-quality value-added steel in powering the country's manufacturing ambitions.
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