DECEMBER, 202419Consumer goods, e-commerce, and retail sectors in the last decade of India have greatly grown. Packaging design has become revolutionizing in every aspect. For protection and presentation in 2024, it becomes an integral part of the brand identity, in which there is a deeper engagement of the consumer for sustainability. These trends have led to a responsive approach from the packaging design services towards these demands, starting with India's dynamic consumer base and the diversification of needs along with growing green-consciousness. It is a highly competitive land with diversified solutions offered by service providers for businesses across various industries, such as food and beverages, electronics, fashion, pharmaceuticals, and home goods. The appeal of a product in crowded markets determines a lot with a well-designed package, thereby assisting in the right purchasing decisions. For many businesses, packaging is no longer a cosmetic activity but is the experience for the consumer. The packaging has to do so much more in communicating values, emotions, and bringing about an experience of total consumption. Increased awareness among consumers and business also requires environment-friendly solutions. Materials applied in India are recyclable, biodegradable, and reusable. This moves in tandem with the larger global sustainability goals as well as local regulations promoting the use of greener options. In addition to using materiality that is sustainable, design is being pushed toward more minimalist approaches that minimize the waste generated while not diluting the aesthetic appeal. E-commerce packaging is evolving with the development of online shopping, firms are shifting towards packages that not only protect a product during shipping but also give an unboxing experience. Creative, durable, and functional designs are devised to ensure products reach customers in perfect condition while also reinforcing brand identity. As consumer consciousness shifts towards eco-friendly choices, packaging design in India is transforming into a powerful tool for sustainability.The inclusion of smart technologies is one of the primary factors shaping packaging design in India. QR codes, augmented reality, and interactive packaging will be used to provide the consumer with increased value by way of information, entertainment, or rewards. As the Indian economy is growing and diversifying, packaging design services become one of the strategic tools with which businesses can relate better to consumers in an innovative and meaningful way. Thus, in 2024, it is all about building packaging with functions to its purpose, also serves the modern sensibility-be it in design. Industry Outlook in this issue presents a list of `Packaging Design Companies in India - 2024' who have leveraged their extensive industry expertise and experience in offering high quality products in the industry. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts, and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable products.TOP 10PACKAGING DESIGN COMPANIES IN INDIA - 2024
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