9JULY 2025CISCO BUILDS EXPORT STRATEGY AROUND INDIA'S MANUFACTURING STRENGTHINDIA'S TYRE EXPORT MARKET GROWS 9 PERCENT IN FY25 TO RS 25,051 CROREIndia's tyre exports registered a good 9 per cent year-on-year growth in FY25 at Rs. 25,051 crore amid indiscriminate global trade chaos and supply chain disruptions, the Automotive Tyre Manufacturers Association (ATMA) said. This is against Rs. 23,073 crore in the last fiscal, as per Ministry of Commerce figures.ATMA emphasized the fact that the tyre sector continues to demonstrate robust resilience in the aftermath of COVID and has remained a high-performing sector in Indian production. Having a rough estimate of Rs. 1 lakh crore big investments, with companies unwilling to spend $20­30 million without policy direction. Cisco is working closely with world policymakers, including the White House, to solve these issues.In spite of all these hurdles, Cisco's investment path in India is robust. The company is keen on digital infrastructure, especially the burgeoning data centre business. It is widening its presence in enterprise infrastructure, AI-centric designs, and third-party hosting providers."AI-powered data infrastructure is one of the fastest emerging industries and Cisco is well-positioned to be a leader in this field," said Daisy Chittilapilly, President, Cisco India & SAARC.Besides that, Cisco also announced its key position in the BharatNet project by having installed almost 70 percent of the network using routers manufactured locally, balancing local production with international sustainability and export objectives.In the future, Cisco is broadening its India offerings to encompass AI security, mesh firewalls, and zero-trust networking solutions. As India is developing digital and AI infrastructure at a very fast pace, Cisco believes the nation will play an important role in augmenting the company's total global innovation and cybersecurity endeavor. annual turnover and over Rs. 25,000 crore worth of exports, tyres are exceptional in their export-turnover ratio.Nearly 40 percent of the natural rubber (NR) demand of the tyre industry is met through imports these days due to low domestic supply. ATMA called for an imperative requirement of higher domestic NR production through certain policy interventions. "There is an urgent need to bridge the natural rubber gap to facilitate tyre production scaling up and export," ATMA Chairman Arun Mammen said.India supplies tyres to more than 170 nations, among which the US has 17 percent value market share of exports, followed by Germany (6 percent), Brazil (5 percent), UAE (4 percent), and France (4 percent). Farm and off-the-road (OTR) tyres dominate the segment-wise value of exports, collectively contributing to nearly 60 percent of the overall value.For augmenting local NR availability, the industry has initiated Project INROAD in association with the Rubber Board of India. With funding assistance from Rs. 1,100 crore offered by four of ATMA's prime members, the project is aimed at 2 lakh hectares of new plantations of NR, and there is additional assistance extended to infrastructure and vocational training.Mammen added that although these measures are welcome, much more remains to be done to achieve the approximated NR requirement of 20 lakh tonnes by 2030. IGlobal networking leader Cisco has strengthened its commitment to India by positioning the country as a strategic export center as well as a growth engine for its international business. Chairman and CEO Chuck Robbins, in a recent media conference, said that Cisco's production momentum in India has been robust since the onset of operations two years ago."It is one of the few spots where we expect a tremendous amount of development in the next 5­10 years," Robbins said. He cited India's growing presence in Cisco's worldwide supply chain and export plans. Yet he warned that tariffs and international trade uncertainty still hold up
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