DECEMBER 20258MAHINDRA EXPANDS CHARGE_IN NETWORK WITH ULTRA-FAST EV HUBSMLL & L'OREAL INDIA UNVEIL FIRST WOMEN-RUN WAREHOUSE IN INDOREMahindra has launched its Charge_IN network, marking a major step in India's fast-growing EV infrastructure.The rollout begins with 180 kW ultra-fast chargers, forming the first phase of a plan to build 250 stations with over 1,000 charging points by 2027.The company's first two Charge_IN stations are now live. One sits in Hoskote on NH 75, a key stretch linking Bengaluru and Chennai. The other is in Murthal on NH 44, about 50 km from Delhi.The alliance between Mahindra Logistics (MLL) and L'Oréal India in Indore is a strong indication that India's supply chain is not simply chatting about inclusion, but it is establishing the same in its business operations. The two firms have also inaugurated a warehouse solely operated by women in Madhya Pradesh, with women in the centre of logistics at the heart of the mission critical activities of the country, which has one of the most rapidly expanding consumption centres.The facility is more than a formality since it reflects a change in the structure of how labour, productivity, and diversity collide in the warehousing ecosystem of India. The end-to-end duties are assigned to women and directly affect Each site carries two ultra-fast chargers, allowing four EVs to charge at once, setting the foundation for a reliable high-speed charging backbone across major highways.Nalinikanth Gollagunta, Chief Executive Officer ­ Automotive Division at Mahindra & Mahindra Ltd and Executive Director at Mahindra Electric Automobile Ltd, said electric mobility signals a shift toward cleaner and more sustainable transportation.He noted that models such as the XEV 9e and BE 6, with real-world ranges near 500 km, build trust for long journeys. He added that the Charge_IN network aims to provide an open, accessible fast-charging ecosystem for all EV users, making long trips as seamless as conventional travel.Every Charge_IN hub will feature 180 kW dual-gun chargers able to power models like the XEV 9e, BE 6, and upcoming XEV 9S from 20% to 80% in about 20 minutes. Positioned along busy corridors and paired with cafés and restaurants, the stations give travellers a convenient break while their vehicles recharge.Mahindra eSUV owners can locate, activate and pay for charging through the Me4U app, while all other EV owners can access the stations via the "Charge_IN by Mahindra" app and key aggregator platforms. Through Me4U, users already have visibility of nearly 34,000 public charging points nationwide. the level of service, business performance, including inbound handling and storage, order processing, dispatch, and quality control.This enhances the capabilities of talent in areas where women have traditionally not appeared and helps to create a more balanced and future-ready workforce in logistics. The warehouse is well-placed in Indore and serves as the distribution centre throughout central India, serving leading markets of Jabalpur, Bhopal, Indore, Singrauli, Sagar, Ratlam, Bina, Narsinghpur, Chhindwara, Satna, Rewa, Shahdol, Betul, Harda, Damoh, Shivpuri, Neemuch, and Khargone.It aims at improving the distribution within the region by increasing the replenishment cycles, shortening the transit time and ensuring seamless continuity of the services of the wide range of beauty and personal care products of L'Oréal.A large variety of products is consolidated through the facility on a simplified fulfilment structure and is facilitated by the in-house warehouse management system of Mahindra Logistics, which is completely operational to provide real-time visibility, accuracy, and discipline in its operations.The smooth connection to the needs of L'Oréal distribution will provide the company with even better inventory management, streamlined logistics, and uniformity in the precision of the services offered- establishing a standard of gender-courageous, tech-savvy logistics in India. TOP STORIESTOP STORIESTOP STORIES
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