9OCTOBER 2025PEPSICO INDIA LAUNCHES MILLET-BASED KURKURE JOWAR PUFFSArgus Partners, has assisted Syrma SGS Technology Ltd. Chennai, a company specializing in the production of electronic components, has signed a strategic joint venture worth 1,800 crore with Shinhyup Electronics in South Korea.The two businessmen will be able to benefit from technological expertise and marketing support from Shinhyup allowing the new plant to become the base of India's ultra-modern electronics manufacturing ecosystem.PepsiCo India has introduced Kurkure Jowar Puffs, which are priced at Rs 10 and Rs 20, into the millet-based snack market.Leading e-Commerce platforms, quick-commerce applications, and contemporary and conventional retail will all provide the new product across North, West, and East India. "We are a brand loved by Indian consumers. So we are not positioning this as a premium innovation but ensuring it reaches larger audiences, making it accessible. The 10 and 20 packs are key price points for this launch, ensuring scale and sustainable play for Indian consumers", The newly formed joint venture, Syrma SGS Electronics Private Limited (SSEPL), has been given the green light by the Andhra Pradesh government with a 26.70-acre land allotment at Menakuru village close to Naidupeta. The total investment notified for the scheme amounts to 1,595 crore. Out of this, 1,076 crore will be used to establish a modern manufacturing and R&D unit under the ECMS Policy of Andhra Pradesh (2025­30).The project is eligible for "early-bird" incentives, along with a 75 percent land subsidy from the APIIC, which is contingent on the approval of the Union Ministry of Electronics and IT. After the JV becomes functional, the plan is to set up the first Indian integrated multi-layer Printed Circuit Board (PCB) and Copper Clad Laminate (CCL) manufacturing facility at Naidupeta.The installation is scheduled for 2026­27 and is viewed as a turning point in the reduction of reliance on imports, the strengthening of local competence in the production of essential electronic components, and the promotion of indigenous innovation.The project is directly related to the Government of India's 'Make in India' and Atmanirbhar Bharat missions. The Argus Partners advisory team led by Partners Abhinav Bhalaik and Aayush Kumar, supported by Associate Vishakha Somani. Aastha Bhasin, Director (Marketing) - Kurkure, PepsiCo India said.She added that food and snacking habits changed significantly after Covid. "A lot of consumer needs evolved, with a growing sense of mindful snacking", Bhasin said. She also explained that another sustained trend post-Covid has been a return to traditional wisdom. "Consumers are looking back at their roots to find solutions in foods they have always wanted to consume", she added.Under the international PepsiCo brand, PepsiCo India is a major force in the nation's food and beverage sector. Popular food brands including Lay's, Kurkure, Doritos, and Quaker are part of the company's varied portfolio, which also includes beverage brands like Pepsi, 7UP, Slice, Tropicana, and Gatorade. PepsiCo India, which serves both urban and rural markets nationwide, has grown to become a household name over the years.In 2024, PepsiCo India announced solid financial results, with revenues from operations of around 9,096 crore and a profit after tax of 883 crore. The company also moved its financial reporting year from April­March to January­December to match its parent corporation's reporting year. The actions reflect growing integration of PepsiCo's Indian business into the corporation's global strategies. SYRMA SGS, SHINHYUP FORM 1,800 CR ELECTRONICS JV IN INDIA
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