MAY 202319The poultry business drives the Indian meat market, with chicken being the most common meat consumed due to its availability, affordability, and nutritional benefits. The increase in per capita income has also been a major influence in increased meat purchases across regions. More hotels, restaurants, and cafes (HORECA) have developed leading to heightened demand for meat products. With these forces at play, poultry firms are expected to operate at near-full capacity in the coming years. Additionally, to accommodate the increased demand for protein-rich foods, the Indian government has lately undertaken programs to enhance meat exports and local production. By doing so, the industry is expected to develop even more and contribute significantly to the country's food supply and nutrition security. Key Trends Shaping the Future of the Indian Poultry IndustryIncreasing Adoption of TechnologyAdoption of technology is crucial for the Indian poultry industry's development and sustainability. There has been an increasing trend in recent years for the implementation of contemporary technology such as automated feeding systems, temperature control systems, and biosecurity precautions. These technologies have the potential to increase productivity, lower production costs, and improve the quality and safety of poultry products. The Indian government has established various measures to encourage technology adoption in the poultry business, including the National Livestock Mission, which provides subsidies for the acquisition of modern equipment and technology.Changing Consumer Preferences & Standards for Quality MeatDemand for hygienic and fresh meat is increasing in India as customers are becoming more health-conscious and mindful of food safety. Consumers are constantly looking for high-quality meat products and go beyond in looking at brand adherence towards fresh and safe produce. In India, the processed food industry is one of the most significant, accounting for more than 32 percent of the overall food market. Due to its prolonged shelf life, ease of availability, and product diversity, there has been sustained acceptance and demand for processed and hygienic meat since the outbreak of the pandemic, which has created new potential in this area. The industry has also generated new employment opportunities, enhanced food security, and improved access to protein sources. The expansion of the processed meat market has resulted in a large increase in meat demand, boosting the earnings of farmers and livestock producers. This is just the beginning of a golden era for India's food processing industry, with more such advancements expected in the upcoming years. The Indian poultry sector has enormous potential to grow and shape the future of the country's food and agricultural sectors. The industry has already expanded significantly over the last decade, and with suitable policies and strategies, it can continue to grow and contribute to the country and economic progress. The Indian poultry sector has enormous potential to grow and shape the future of the country's food and agricultural sectors
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