DECEMBER 20244Golden Fiber for Greener Future India's jute based products market is growing at a rapid pace owing to increased awareness of environmental sustainability and a global movement towards eco-friendly alternatives. Jute, also known as the 'golden fiber' is a versatile, biodegradable and renewable resource. Its resurgence in the market is attributable to using it traditionally for gunny bags and rope and its expanded application to include fashion accessories, home decor items, carry bags, and composite materials. This growth has been supported by government policies for the jute industry. Mandatory use of jute packaging for the agricultural produce, subsidies for jute farmers and manufacturers have increased production and demand. The 'Make in India' campaign has also helped build an environment that can promote indigenous jute products, both at home and abroad.This transformation is led by startups. They are using innovation and technology to rebrand the perception of jute as a modern and stylish option to synthetic materials. The request for sustainable production techniques has seen many startups experiment and produce high quality, design-centric jute products. For instance, some specialize in fashion and lifestyle items, mixing traditional craftsmanship with modern designs, and the others provide goods to export markets by creating biodegradable substitutes of plastic packaging. With the rise of e-commerce platforms, startups now have more power to reach wider markets and create direct to consumer brands. Social media has also played a key role in educating the consumers about the benefits of jute products and therefore increasing demand.In this special issue, we introduce you to the top startups in this segment. Industry Outlook has identified the select few companies that have done particularly well with a high level of dedication. We have found that they have gone the extra mile in proving their commitment to excellence in an integrated manner. We welcome your feedbacks and suggestion that you may have concerning this special issue. Sudhakar SinghManaging Editoreditor@theindustryoutlook.comVol 5 · Issue 4 - 10 · DECEMBER, 2024Publisher Alok ChaturvediManaging Editor Sudhakar SinghAssociate EditorDarshan kAssistant Editor Roshan AktharEditorial Team GM - Media & GraphicDesigning VisualizerPrabhu Dutta A.R.N Ray Senior DesignerRajesh R B Visualizer Rihab BasheerSuanya Chakraborty Advertising QueriesPrajnya Paramita BholVidyashri Patil Jaya Arora GM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalMagazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2024 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Thiruamuthan T KViswanathan A
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