| |July 20199surveillance and monitoring systems to improve the safety, security, as well as traffic management.How does it work?Recognizing a human face through technology is similar to us remem-bering people through their physical attributes. The only difference here is that this technology works with a large amount of complicated algo-rithms to store information regard-ing an individual's features. Through these algorithms or data sets, it maps facial features either from a photo-graph or a video and then compares it with a database of known faces till it finds a match. The technology is based upon the processes of reading the geometry of one's face, includ-ing the distance between eyes and the distance from the forehead to the chin. It also looks for any marks that might distinguish one's face. The in-teresting thing is with this technol-ogy slowly yet gradually entering the markets around the globe, each indi-vidual will have a facial signature--a mathematical formula unique to every person. It is this mathematical formula that is compared to a data-base of known faces. Once a match is found, the facial recognition process is complete.Where can it be used for Surveillance purposes?A lot of people and organizations use facial recognition, in a lot of different places; however, security and law enforcement remain the most common applications of the technology today. For instance, Facial recognition systems can monitor people going in and coming out of airports, to identify people who have overstayed their visas or are under criminal investigation. It is used to handle access to many government buildings, banks, and also to safeguard public events like sport tournaments and musical concerts. Even retail stores make use of these facilities to recognize shoppers and prevent theft. Much like other sectors evolving with technological advancements, physical security is being redefined by facial recognition techniques being used to ensure safety and halt criminal activities. What is the way forward in India?While there's quite a bit of room for improvement when it comes to using facial recognition technology in the country, it has allowed many different industries and sectors to enhance customer experience. Marketers and advertisers often consider things like gender, age, and ethnicity when targeting groups for a product or idea. In healthcare, it is used to track patients' medication history and to detect various diseases and conditions.In India specifically, the technol-ogy is soon going to be introduced in the Indian airports, wherein the pas-sengers would be verified by being photographed at every stage of the check-in process - from entering the airport to proceeding through securi-ty and boarding the plane. This would allow the security to verify every pas-senger in a non-intrusive way, thus enhancing the efficiency of the secu-rity systems at the airports. Research suggests that the facial recognition market is expected to reach $9.6 billion worldwide by 2022, and much of the growth is expected to be driven by increasing demand for facial recognition in the fields of security and surveillance. The growth of Face Recognition technology in the Indian market is still at a nascent state. But, it is expected to increase aggressively over the coming years, as more sectors become aware of its applications and advantages. With an aim to create a smart India by in-creasing efficiency of all processes across all sectors and industries in the country, this technology is sure to become the new trend with the kind of opportunities it offers to all sec-tors--from banking and government to markets and healthcare.
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