NOVEMBER 20258GODREJ PICKS UP MUUCHSTAC IN 450 CR D2C DEALADANI GROUP TO INVEST 63,000 CRORE IN ASSAM POWER PROJECTSMuuchstac was acquired by FMCG giant Godrej Consumer Products Ltd (GCPL) for 450 crore, and its promoters would still be in charge of the company.GCPL Managing Director and CEO Sudhir Sitapati, in a post on social media platform LinkedIn, said its founders "Vishal and Ronak will continue to run this business with GCPL supporting them".Additionally, GCPL is searching for more cutting-edge D2C companies like Muuchstac as it increases its investment in high-margin areas."If anyone else knows of a new-age D2C business with numbers as good as this one, please write a comment or DM me," said Sitapati.In order to "drive profitable growth," GCPL stated last month that it had signed a definitive deal to purchase Adani Group has made a huge announcement in the energy sector as they have decided to invest around 63,000 crore in important power infrastructure projects in Assam. This announcement makes Adani Group to invest 63,000 crore in Assam to the forefront because it entails building conventional generation and storage of power.Part of this is the development of a 3,200 MW greenfield ultra-super-critical coal fired power plant owned by Adani power Ltd. The lowest tariff of the lowest-tariff bid will be used a Design, Build, Finance, Own and Operate (DBBOO) model of 6.30p/kWh and coal connectivity under the SHAKTI policy TOP STORIESof India, where commissioning will be done in phases starting in December 2030.Meanwhile, the organization has suggested that its renewable division, Adani Green Energy Ltd, will spend around 15,000 crore on developing two pumped storage plants (PSPs) in Assam, with the overall capacity of 2,700 MW.The design of these PSPs is aimed at enhancing grid resilience in Assam and reacting to demand during periods when there is availability of renewables. On the industry front, this bilateral solution; coal-generated baseload energy and pumped-storage adaptability, is an indicator of a planned growth in the North-East energy infrastructure.The investment highlights an increasing confidence in new coal-capacity following a long lull in investment and also indicates an indication of the rising value of storage in the Indian electricity market that is undergoing transformation. It is worth noting that the projects will create approximately 20,000-25,000 employment opportunities during the construction and approximately 3,500 jobs of operation solely on the thermal plant, which is a major development in the Assam industrial ecosystem and energy self-reliance. Triology Solutions' FMCG business, which predominantly operates in the male grooming category under the "Muuchstac" brand, through a slump sale.Two youths from Bhayander, Vishal Lohia and Ronak Bagadia, developed Muuchstac in 2017. "On 10 November 2025, we bought out Muuchstac in a 450 crore deal, at an attractive valuation for Godrej Consumer Products Ltd, which also offered Vishal and Ronak a greater than 15,000x return," said Sitapati."One SKU, Muuchstac Face Wash, was getting strong consumer traction. They figured that something about this product clicked with consumers (buy to find out what!) and they pivoted their entire effort to this one SKU," he said, adding now face wash accounts for 90 per cent of their revenue.They don't use performance marketing or TV advertising; instead, they solely use a micro-influencer marketing strategy. They only use organic material and don't encourage pieces, even in influencer marketing. When it comes to men's face washes, Muuchstac Face Wash is now ranked second online, and when offline is taken into account, it is probably ranked third.
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