JULY 20258COLGATE-PALMOLIVE EYES INDIA EXPANSION WITH NEW GLOBAL BRANDSSILOX INDIA TO BUILD ADVANCED CHEMICAL PLANT AT DAHEJ BY 2027Colgate-Palmolive India will extend their portfolio by launching some new brands of their parent company's global portfolio, and they want to go beyond the historic Colgate (oral care) and Palmolive (personal care) labels. India has become one of the top five focus markets for this multinational FMCG giant, and they are looking at new launches in home care and personal care rather than just extensions of existing lines. This move comes at a time when it is registering 20­30% compound annual growth in Palmer body wash and hand wash categories. They have also highlighted that rural India is outpacing urban areas with growth, while urban areas are documenting pressure on overall FMCG demand.To grow considerably, Colgate-Palmolive is fully embracing a hybrid approach. In addition to reaching customers through deeper engagement with kirana stores and traditional distributors, it has also been launching exclusively digital-first items like its Colgate Purple, Max Fresh Sensories, and mouthwash sticks. Despite a brand-new set of issues with its distributors over discounts to speed merchants, the company is committed to not collapsing all channels to one. Silox India begins construction of cutting-edge inorganic chemicals plant Project underscores Gujarat's role in global industrial investment landscapeFacility to adopt global standards, boosting South Asia manufacturing footprintSilox India, the Indian arm of the Silox Group, a Belgian company, has acquired 35 acres of industrial land at Arete Group's Payal Industial Park(PIP) in Dahej for the construction of a state-of-the-art plant for the production of inorganic chemicals.TOP STORIESKey Insights:· Colgate-Palmolive India to introduce new global brands beyond Colgate and Palmolive· Rural India and premium personal care driving double-digit growth· Digital-first launches to complement traditional retail strategyCommissioning is anticipated by the end of 2027, and the estimated intial expenditure of Rs 600 crores makes this one of Silox's greatest investment in India to date. Along with the international and Indian teams from Silox Group, including Jean-Christophe Bogaert, Chairman of the Board, Andre Petitjean, Djivan Djierdjan, Paresh Saraiya, and Shiba Prasad Bharti, Didier Vanderhasselt, Ambassador of the Kingdom of Belgium to India, graced the groundbreaking ceremony for the greenfield project. Commenting on the milestone, Siraj Saiyed, Director at Arete Group, said:" We are proud to have a global leader Silox Within our park. Their choice to establish their new green field project at PIP is a testament to our commitment to offering an ecosystem that supports, innovation, global standards, and sustainable industrialization. This transaction also highlights Gujarat's prominence on the global investment map'.A detailed presentation of the new project was given by Prakash Raman, MD of Silox India, who described its scope, technology roadmap, and anticipated commissioning by the end of 2027. "This new green filed project is a leap forward in our India growth strategy, and this facility will not only enhance our manufacturing footprint in South Asia, but also allow us to bring global best practices to India's industrial sector. We thank the PIP for their exceptional support in enabling this vision." Raman said.
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