| |DECEMBER 20219everything can function smoothly. The smooth functioning of the equipment in turn boosts productivity and customer satisfaction. The small manufacturing units stand to gain a lot from these arrangements as they now don't have to face the challenges of procuring and storing diesel in bulk and optimise inventory. In all of it, it is partnering the mission of `ease of doing business` revolution in India.STREAMLINING OF DIESEL RETAIL SERVICESThe technology driven operation of fuel delivery start-ups helps in streamlining and optimizing of the retail operations. They are able to serve a diverse clientele with great ease and safety. Further, the technology driven operation and monitoring of geo-tagged fuel bowsers ensures prevention of fuel theft and pilferage. The buyers are assured of the Quality & Quantity and therefore value for money. EMPLOYMENT GENERATION FOR THE PUBLICThe new age doorstep retail of fuel will also require hiring a lot of personnel by the fuel delivery companies such as drivers and customer service attendants. The end-users will also witness greater business output with the assurance of hassle-free fuel delivery. BUSINESS DEVELOPMENT FOR OMCSOil Marketing Companies can now leverage this new service to expand their market coverage beyond the conventional retail system which was bound to petrol pumps. Today, the companies can move beyond retail outlets and reach the doorstep of customers, something that was previously unexplored as per the new policy. Since the private sector start-ups/fuel entrepreneurs will play a crucial role in executing the services, this also indicates growth potential for the private sector. THE WAY FORWARDThe intent and initiative exhibited by the Government of India and OMCs has potential of tremendous growth and revenue generation. However, moving forward, further liberalisation in terms of opening up more sectors will broaden the spectrum of this great initiative. This will prompt a number of Startups of entering the business with enabling ecosystem, to thrive sustainably, with ample revenue generation potential with opening of newer avenues. There is an oppurtunity and need to reduce the transaction charges on credit/debit card payments for startups which is expected to invite the attention of the authorites. This move will further help reducing costs and scale better as well as in attracting the much-needed investments. IN CONCLUSIONDigital innovation is the future in any industry and the technology driven doorstep delivery of fuel is a major step towards this and in the business evolution of fuel retailing. Further easing of will bring in convenience coupled with customer delight. DIGITAL INNOVATION IS THE FUTURE IN ANY INDUSTRY AND THE TECHNOLOGY DRIVEN DOORSTEP DELIVERY OF FUEL IS A MAJOR STEP TOWARDS THIS AND IN THE BUSINESS EVOLUTION OF FUEL RETAILING
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