19OCTOBER 2025In an exclusive conversation with Thiruamuthan, Correspondent at Industry Outlook, Prashanth Doreswamy, President & CEO of Continental India, discusses how India's mobility shift towards EVs and autonomous driving is driving advancements in smart tyre technology, focusing on sustainability, reduced rolling resistance, localized ADAS adaptation, TPMS integration, and OEM collaboration to improve efficiency, safety, and environmental impact. Prashanth Doreswamy is an accomplished automotive industry leader with over three decades of experience, excels in business growth, change management, and organizational transformation, with deep expertise in automotive electronics, smart mobility, operations leadership, P&L management, and establishing high performance, multicultural global teamsINDUSTRY INSIGHTSROLE OF SMART TYRES IN POWERING EVs & AUTONOMOUS MOBILITY With EVs demanding lower rolling resistance and autonomous systems relying on sensor feedback, how are smart tyres adapting to serve both demands in India's mobility shift? The mobility is transforming rapidly and continues to transform. Cars today are more complex, incorporating cutting-edge IoT technology. ADAS and connectivity are instances of technologies that are influenced by consumer desires, while electric vehicle (EV) technology is influenced by government regulations. With these evolutionary aspects, EV technology is with no doubt revolutionary and evolutionary. However, it raises serious technical difficulties, forcing us to compete with manufacturers as a technology company. At present, tires are becoming more and more intelligent. There are two key aspects to tire technology advancements. The first is enhancing the environmental friendly tires, which require a lot of energy and materials derived from fossil fuels, such as synthetic rubber and carbon black. They produce carbon dust when they are in use, and not every tire is recycled at the end of their life cycle; rather they generally end up in landfills which is considered a primary challenge. The second is improving tire sustainability while using automated, assisted, and autonomous technology to improve driving convenience. Prashanth Doreswamy, President & CEO, Continental India Prashanth Doreswamy, President & CEO
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