9SEPTEMBER, 2025NOTHING EXPANDS INDIA MANUFACTURING, EYES CONSUMER GROWTHCNH INDUSTRIAL TO ESTABLISH NEW TRACTOR PLANT IN INDIANothing, a UK-based smartphone company, is making an even bigger plunge into India by declaring the country not only the most important market for its consumers but also a manufacturing hub. Subsequently, the company is planning to broaden the production of its wearables in India, primarily because of the successful implementation of the Make in India initiative by the government.For six consecutive quarters, Nothing has been the fastest-growing smartphone firm in India, which is a testament to the significance of the country in its global strategy. The company's Co-Founder, Akis Evangelidis, said, "In India, we see very big opportunities, especially the role that India has to play on a global scale. We want to be building from India to other parts of the world. More or less, we have already started the process of moving the operations for sub-brand CMF which is our Indian counterpart, to benefit from the Indian capabilities because we see India as essentially what China was 10 years ago."Evangelidis pointed out that the Make in India program was the deciding factor, "I think the Made in India initiative has drastically changed the dynamics of manufacturing from China to India, and I also believe that things are going to be only better and in the right direction." Further, he gave an example of global majors, for instance, Apple, who are presently making exports from India to the US.As a result of the Nothing's India-first approach, the company is actively developing its retail footprint as well as the service ecosystem. The company has already set up five exclusive service centers, 20 priority desks, and more than 330 authorized service locations. There has also been a drastic increase in the number of retail outlets, from 2,000 last year to 10,000 stores across the country. CNH Industrial, a global leader in agricultural machinery, has announced that it is investing in a new tractor manufacturing facility in India as part of its growth strategy. The intention is to broaden and solidify their footprint in a growing Indian agricultural market, which is unlikely to slow any time soon due to increased demand for advanced mechanization.The new facility will manufacture tractors for Indian farmers that utilize advanced technology while enhancing productivity and sustainability. CNH's investment demonstrates its continued commitment to support India's agricultural sector that contributes significantly to India's GDP. The facility is expected to provide substantial jobs and will impact local economic development.Gerrit Marx, CEO, CNH said, "India is no longer only a market; it is a key part of our global growth structure...solutions for agriculture and construction across regions."This plant will be strategically located and engineered to utilize supply chain efficiency while global expertise is leveraged to satisfy regional needs. CNH will implement smart manufacturing practices to support high-quality production as well as environmental responsibility. This aligns with India's desire for agricultural modernization and self-reliance, as fueled by government initiatives such as "Make in India."Narinder Mittal, President and Managing Director, CNH India said, "CNH sees potential in India. Our investments support the Government of India's `Make in India' vision by improve productivity, and support India's economic growth."CNH Industrial's expansion is the result of positive market developments with brands such as New Holland Agriculture making strong inroads with Indian farmers. The new facility will enhance CNH's competitive position in the region and target both domestic and export markets. TOP STORIES
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