| | JUNE 20208Vantage Point By Alok Ranjan, Lead - Digital & Content Marketing, Tata Communications Transformation Services (TCTS)I am intrigued by Instagram, Snapchat and other social media platforms that are helping con-nected consumers to be at the pivot of an experience. These social appli-cations not only allow us to capture a moment, but live an experience that is shareable, clickable and likeable!! Technology disruption has empow-ered human beings with our lives be-ing aided by virtual assistants (Siri, Alexa, and Cortana) that recognize our voice, performs natural language processing and utilises cloud-based intelligence to recreate an experi-ence that was beyond comprehension, a few years ago. Each day, numerous enterprises attempt to create such microseconds experience to gain a pie of consumer mindshare and en-able them in their micro-decisions along the purchase journey. With technology democratisation and the shift of power into the hands of con-sumers, an experience is all it takes to seize the moment. Welcome to the experience economy! According to a study by Bain & Company, 80 percent of the chief ex-ecutives surveyed believe that they are doing enough to create an awe-some experience for their customers. However, only eight percent of their DESIGNING AN EXPERIENCE FOR THE CONNECTED CONSUMER
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