| |OCTOBER 20215Vol 2 · Issue 10 - 1 · October, 2021Publisher Alok ChaturvediEditor Sudhakar Singh Editorial Team Janifha Evangeline Samrat Pradhan Hridkamal Roy Aveek Pal Chaudhuri Assistant Editor Ananth VArt & Graphics Ashok Kumar Girisha M Souvik AcharyaGM Sales & MarketingVirupakshi Pattarsales@theindustryoutlook.com Editorial Querieseditor@theindustryoutlook.comCirculation Manager Magendran PerumalCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Publisher Alok ChaturvediCopyright © 2021 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.The move towards natural medicine is gaining momentum as people increasingly realize its benefit. The lack of side effects and the boost to immunity are driving more and more people to adopt herbal products. As the traditional medicine systems embrace modern technology, they are attracting even the new generation. Given the rising prominence of this market, we have covered it extensively in this issue. In the first column of the magazine, MohitMalhotra, CEO, Dabur India Ltd. shares his views on the evolution of traditional medicine market and the role played by Dabur India. For the past 135 years, Dabur has been developing and introducing products based on Ayurveda to cater to the ever-changing needs of the consumer. With the increasing demand for Ayurveda and Ayurvedicinterventions in the post-COVID world, Dabur leveraged the opportunity by increasing the awareness and visibility of its products and enhancing their availability on e-commerce platforms as well as kirana stores.The cover story of the issue features Hamdard Laboratories in which Abdul Majeed, Chairman & Managing Trustee, HamdardLaboratories (Medicine Division), and AsadMueed, Executive Trustee, Hamdard Laboratories (Medicine Division) express their views on the current market of natural medicine and the role played by HamdardLaboratories in taking Unani medicine to the masses.The company is the pioneer of Unani in India. In fact, Hamdard and Unani are synonymous with each other. It has forayed into backward integration wherein the company is buying agricultural land and cultivating the herbs. Moreover, the machinery and equipment it uses to manufacture medicines are at par with allopathy. After studying this marketlandscape in-depth, we havezeroed in onTop 10 Ayurvedic and Herbal Product Manufacturersthathave excelledin this domain with their innovative approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these companieshave stood out from the crowd.We look forward to receiving your feedback and suggestions.Sudhakar SinghEditorsudhakar.singh@theindustryoutlook.comThe Transition to Natural Medicine
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